Gambling regulation
Gambling in the country:
State regulation
Local License:
Example: PGE-RJ
Top brands in the country
Ranking of iGaming brands as of January 2025 (Ahrefs)
Top payment systems
Top Payment Methods (October 2024):
iGaming news in the country
Предстоящие выборы в странах Латинской Америки могут существенно повлиять на развитие индустрии азартных игр в регионе.
Президент Luiz Inácio Lula da Silva выступил с призывом принять законодательные меры против онлайн-казино в Бразилии.
Affiliates receiving traffic
More about gambling regulation
As of January 1, 2025, Brazil is launching a regulated iGaming market.
In Brazil, the process of blocking illegal operators is efficient and takes 1-2 days. The SPA sends a request to ANATEL, which then sends lists of illegal domains to more than 21,000 operators and ISPs throughout the country.
About blocking and liability
High
Legislation:
New amendments and drafts (PL 2.985/2023 and others) impose severe restrictions on advertising and sponsorship
The activity of the authorities:
High
Risk of harassment of non-residents:
Low/Medium
The risk in entering the country:
Low
Risk of extradition to the country:
Medium
Precedents (against non-residents):
Yes (AGU requests to platforms, removal of advertisements)
Comment on the level of risk:
Brazil is increasing restrictions on advertising and limiting the participation of athletes/influencers in promotional activities. For foreign arbitrators, the risk of criminal prosecution is low, but commercial and reputational risks and ad blocking are real. The risk of extradition to the country is medium - serious case requests from Europe and the US are possible.
Blask.com data - index and top brands
Indicates the aggregate level of engagement and interest in all brands in a country. This indicator serves as a barometer for the iGaming industry and combines various indicators to give an overview of trends and changes in the market.
*BAP (Brand's Accumulated Power) - accumulated brand power, reflects the brand's share of consumer interest in the online gambling market. The relative presence of a brand in a country. The BAP graph is presented below:
Data for the section is provided by the analytical service Blask.com.. At the moment, the service's database contains information on more than 80+ countries and more than 2500 brands.
Gambling in the country
How often do Brazilians gamble in casinos?
Demographics
Players maintain gender parity, with 51% women and 49% men.
financial situation
Regional distribution
Players are present in every state in Brazil. Most of them live in developed cities.
What sparks the interest?
How much is spent per month?
No matter how you look at it, the country's government is realizing the economic benefits of legalizing iGaming. In just a few years, bookmakers have become the main entertainment for Brazilians who love soccer and everything related to it.
The concern of the country's president about the negative consequences of iGaming legalization for citizens is quite justified. For example, the Central Bank presented data according to which the poorest families in Brazil, who receive state benefits to maintain at least a minimum standard of living, spent more than $550 million on betting in August 2024 alone.
Therefore, Brazil is urgently taking radical measures in creating a safe environment for local players. On the one hand, the authorities' actions are generally justified, as they are aimed at protecting the country's citizens.
On the other hand, in this race, officials forget about no less important participants in this story - licensees, who cannot calmly wait for the opening of the sector and are constantly on guard in anticipation of new strict and sometimes absurd rules and restrictions. Some of them simply do not see further prospects for their activities and decide to leave the market.
It turns out that the sleeping giant of the world gambling market creates extremely unfavorable conditions for legal operators, clearly contributing to the rapid growth of the shadow sector. In addition, the market is already overcrowded with iGaming companies, and in such conditions they will face a serious struggle for a place under the sun.
| Lic | AVG | Rank | MS | Brand | Rank/MS | iGaming | Rank/MS | Sportsbook | Brand | iGaming / Sportsbook |
|---|
What information is provided in the table?
Here is the statistics on search queries for the brand Brazil separately by different countries and separately by iGaming and Sportsbook clusters (for convenience the columns are visually highlighted: red - for iGaming information, blue - for Sportsbook information). In case the brand consists of a word or phrase in widespread use - Brand frequency is calculated summarily from the frequencies of queries from iGaming + Sportsbook clusters.
Lic - this column indicates the icon of local licence of the brand in the country. Licence data is updated manually, without automatic aggregation, so there may be discrepancies with reality.
AVG (Average Frequency) - in this table, this is the average frequency of a branded query over the year (yellow graph).
Rank - shows the brand's place (by frequency of brand query or query cluster) in the country compared to other brands found in the country.
MS (Market Share) - market share calculated by brand frequency (or query cluster frequency) compared to other brands across the country.
If a brand frequency is found in a country that was not previously found in that country, this country is marked as "NEW..." (i.e. it is labelled as a recommendation to study the brand+country bundle as a possible new promotion market). (i.e. it is labelled as a recommendation to study the brand+country combination as a possible new promotion market).
Data is updated at least once a month. Collected from Google search engine.
Can this data be trusted?
All frequency data for analysis is collected automatically via API directly from the Google search engine. To form queries, combinations of queries like (brand + word/phrase) are used. It should be taken into account that although the data is taken from the Google search engine, but in some places it may contain contradictory information, both due to anomalies in the analytics on the Google side and human errors in the formation of brand queries. We review the received and generated data on the site and, if anomalies are detected, we make adjustments, which in the subsequent update collects data more accurately.
The data from the website should not be relied upon as an accurate measurement. This data is collected and generated on the platform in order to understand the possible demand for brands in different countries, as well as to understand the gambling market and the distribution of "forces" in it.
How does the data collection process take place?
There are several stages of data collection:
1. brand query. The system takes the name of the brand and collects the frequency of the brand query across the countries of the world available on Google. It is not uncommon for a branded query to be a commonly used word or phrase (e.g. "Raspberry" or "Alpha" or "Las Vegas"), then the frequency of the query will have completely inaccurate data that is not relevant to the company in question. In this case, "brand + casino" or "brand + bet" is added to the branded query, or the sum of frequencies from iGaming + Sportsbook clusters is taken into account instead of the branded frequency. This is done in order to exclude complete zeroing of brand frequency, and to collect instead narrower queries, but allowing to keep the brand statistics in the general picture of brands in the world and in each country separately.
2. iGaming and Sportsbook clusters - are collected from combinations of queries like "brand + casino" (+casino, +cassino, etc.) and "brand + bet" (+betting, +paris sportifs, +apuestas, etc.). That is, for each country the phrase "brand + casino" is formed, as well as phrases with the local use of the word "casino" in the native language. The same for the Sportsbook cluster, queries with "sports betting" are used, both widely used and localised in each country. The overall graph (red and blue) shows the sum of frequencies from all countries for each cluster, as well as their dynamics. The table by country shows local data formed from the sum of frequencies of cluster queries just for the country in question. If a brand already has the words "casino" or "bet" in its name, for example, "Coral casino", "Premier bet" - then when forming phrases for iGaming and Sportsbook clusters the words "casino" and "bet" added through a space are automatically removed and are not used in the formed phrases. This allows to more accurately form the key queries of users used in the search.
3. Clusters Registration, Promocode, Bonus, App - are formed similarly to the previous clusters, from combinations of commonly used queries in each country separately.
What does the "lock" icon mean?
The site provides a large amount of useful information on iGaming - available free of charge for all users. But there are also more complex developments of our team, which we actively use in our work and are not ready to provide full access to them on a free basis. At least the project has monthly expenses (API, refinements, parsing, constant expansion of information, human resources, etc.). Therefore, a decision was made to add paid access to such data. The Brands section is no exception. All basic information for understanding the market and demand for a brand in different countries is provided here for free. But more accurate analytics, as well as the display of "NEW markets" is closed in paid access.
How do I get full access?
To get full access to the closed information of the site - just go to the page "Prices" (top menu "About Us") and select the tariff "Resident". After payment the tariff will be assigned to you and you will get full access to all sections and data marked with the "lock" icon.
Gambling regulation
Gambling in the country:
State regulation
Local License:
Example: PGE-RJ
About the population of the country
Official Language:
Portuguese
Believers:
79 %
Second Religion:
About the internet in the country
Mobile Internet:
67.6 %
The country's domain zone:
.BR
Population growth:
Internet users:
Urbanization:
Urbanization - 87.8%
Languages in the country:
Portuguese (official)
Age structure:
0-14 - 19.6%
15-64 years old - 69.5%
65+ - 10.9%.
Middle age:
Total - 35.1
Men - 34
Women - 36.1
Literacy:
Total - 94.7%
Men - 94.4%
Women - 94.9%
Real GDP:
2021 - $3.788 trillion.
2022 - $3.902 trillion.
2023 - $4.016 trillion.
Real GDP growth:
2021 - 4.76%.
2022 - 3.02%.
2023 - 2.91%.
GDP per capita:
2021 - $17,700
2022 - $18,100.
2023 - $18,600
Basic information about the country
Name of country:
Brazil
Code (2-digit):
BR
Continent:
South America
Capital:
Brasilia
Area of the country:
8,511,965 square kilometers.
Phone Code:
55
Currency (currency code):
Brazilian Real (BRL)
Geographical features of the country
Federal District: Brasilia.
Staff (26): Acre, Alagoas, Amazonas, Amapa, Bahia, Goiás, Maranhão, Mato Grosso, Mato Grosso do Sul, Minas Gerais, Para, Paraíba, Paraná, Pernambuco, Piauí, Rio de Janeiro, Rio Grande do Norte, Rio Grande do Norte, Rio Grande do Sul, Rondônia, Roraima, São Paulo, Santa Catarina, Ceará, Sergipe, Tocantins, Espírito Santo.
The modern territory of the country was partially or fully occupied by the following states: Portuguese Empire, Spanish Empire, United Provinces of South America, Brazilian Empire.
Brazil has access to lakes: Patus, Lagoa Mirin, Tucurui, Mangueira, Kuari, Balbina, Grande de Monte Alegre, Piorini, Uberaba, Itandeua, Tefe, Araruama, Faro, Lagoa Paru, Mamia, Grande Manakapuru, Cabaliana, Mandiore, Itapeva, Lagoa Dos Cuadros and others.
There are rivers running through the area: Amazon, Paraná, Jurua, Madeira, Purus, Tocantins, São Francisco, Araguaia, Paraguay, Rio Negro, Tapajos, Xingu, Japura, Mamoré, Putumayo, Guaporé, Uruguay, Iguazu, Rio Grande, Tiete and others.
Brazil owns the islands: Marajo, Bananal, Tupinambarana, São Luis, Santa Catarina, Ilha Grande, Cardoso, Itaparica, Vitoria, Itamaraca.
Mountains within the country: Neblina, 31 de Março, Bandeira, Calzado, Pedra da Mina, Agulhas Negras, Cristal.
Famous caves in the country: Toca da Boa Vista, Toca da Barriguda, Conjunto Santa Rita, Gruta do Padre, San Vincente, Lapa Tera Ronca, Gruta Olhos d'Agua, Gruta de Tapaham, Gruta do Janelan, Gruta do Centenario, Gruta Casa de Pedra, Abismo Guy Collet, Abismo Ouro Grosso.
Discussions on country characteristics
Any registered user can share his/her experience of working on this country, tell about his/her «bumps in the road», problems, ideas, ask a question.
AffGate.com is an independent analytical platform for iGaming, SEO, and digital marketing.
We collect data from official sources, structure information about markets, companies and technologies, and make the industry more transparent and understandable for professionals.
AffGate.com is not an online casino and does not provide access to gambling. All information is provided for educational and analytical purposes only.
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