Gambling regulation
Gambling in the country:
Licensing
Local License:
SCJ
Top brands in the country
Ranking of iGaming brands as of September 2024 (Ahrefs)
Top payment systems
iGaming news in the country
Nothing found
Affiliates receiving traffic
CPA rate of different affiliate programmes
ASO, FB, PPC, UAC
up to 100 $/€
More about gambling regulation
By the end of 2024, only online betting is legal in Chile, which is under the control of state-owned companies. This leads many players to choose offshore platforms that offer a wider range of gambling options.
At the same time, Chilean authorities are actively working on creating a legislative framework for the industry, but the process is slow and is accompanied by disputes and opposition from authorized land-based casinos, which are concerned about the possible reduction of their profitability in case of legalization of iGaming.
It is predicted that pre-determined high taxes may become a serious obstacle to the development of the sector.
About blocking and liability
Medium
Legislation:
Regulation evolves; localized restrictions possible
The activity of the authorities:
Medium
Risk of harassment of non-residents:
Low
The risk in entering the country:
Low
Risk of extradition to the country:
Low
Precedents (against non-residents):
No data
Comment on the level of risk:
Chile: Region with rapidly changing regulation; work can be done with monitoring of localized changes. Risk of extradition to the country is low, requests are rare.
Blask.com data - index and top brands
Indicates the aggregate level of engagement and interest in all brands in a country. This indicator serves as a barometer for the iGaming industry and combines various indicators to give an overview of trends and changes in the market.
*BAP (Brand's Accumulated Power) - accumulated brand power, reflects the brand's share of consumer interest in the online gambling market. The relative presence of a brand in a country. The BAP graph is presented below:
Data for the section is provided by the analytical service Blask.com.. At the moment, the service's database contains information on more than 80+ countries and more than 2500 brands.
Gambling in the country
The country has a population of more than 19 million people. 85% are urban dwellers.
At the beginning of 2024, Chile's population had the following age distribution:
The average age is 34.
The average life expectancy for men is 80 years and for women 83 years.
The overall literacy rate (the ability to read and write in a language) among adults (over 15 years old) is 97.3% and among young adults (15 to 24 years old) is 99.34%.
The nation was formed as a result of a mixture of Amerindian peoples and migrants from Europe, mainly from Spain. Ethnic composition of the country: natives of European states (Spaniards, Italians, Germans and Croats) - about 35%, mestizos - about 60%, Indians - about 4%.
Language: The official language is Spanish. Also, the predominant number of urban residents speak English.
About 200 thousand citizens of Chile are descendants of German immigrants, so about 30 thousand people speak German here.
Religion: 90% Chileans belong to the two main streams of the Christian religion, Catholicism (70%) and Protestantism (20%). About 8% practice atheism, 2% practice Islam, Judaism and local beliefs.
Major cities: Santiago (capital), Puente Alto, Antofagasta, Viña del Mar, San Bernardo.
Currency: Chilean peso (CLP). 100 CLP = $0.10.
In 2024, the poverty rate, with residents earning about $6.85 per day, and income inequality are expected to be 5%. In 2022, the rate was 6.5% and in 2020, the rate was 9.9%.
Average wages range from $800, with minimum wages starting at $500.
Chile's unemployment rate decreased to 8.74% in September 2024 from 8.90% in August 2024.
The unemployment rate for females is 9.2% and for males it is 8.4%.
Solidarity is the most striking trait common to all Chileans. Many people are ready to help a stranger in a difficult situation.
This involvement and concern is due to the fact that the country is not in the most geographically convenient location: the Pacific «Ring of Fire» - the area around the perimeter of the Pacific Ocean where most active volcanoes are concentrated and earthquakes are frequent - runs through the entire territory of the country. A third of the 46 recorded earthquakes since 1500 have occurred in Chile.
Like any other Latin Americans, Chileans are easily inspired and often make a decision based on emotion. They talk more than listen, eager to demonstrate their knowledge in a particular field.
Purple and black are considered mourning colors.
This is not the place to talk about having a bad day, or to display a negative attitude and negative emotions.
Many Chileans have not left the country because they are great patriots of their homeland.
Chile is building a policy of gender equality, so humiliation of one of the sexes is not welcome.
Until 1990, the only type of gambling allowed in Chile was betting on horse racing. Therefore, this betting format is still popular today.
Then in 2008, a law was passed allowing Chileans to participate in online lotteries and make some online sports betting.
Online lotteries, online horse racing and online betting are currently legal in the country, controlled by three state-owned companies:
The authorities started talking about the legalization of iGaming in 2022 and at the end of 2023, a bill to regulate online gambling was passed. Despite this, some officials opposed the legalization of the industry, arguing that iGaming could negatively affect legal offline casinos.
In 2024, the Ministry of Finance and the Office of the Gaming Agency HAVA submitted the final approved bill to the Committee on Economy. It was predicted that the document would be approved by the end of the summer and a temporary system for regulating the industry would be in place by November of this year. However, that has not happened. At present, the future of the bill remains uncertain.
But it is known that the cost of the license is expected to be just over $74 thousand. Operators will also have to pay 20% of gross gaming revenue (GGR), 19% of value added tax, 2% to support Chilean sport and 1% for responsible gaming programs. Criminal penalties will be introduced for offshore operators who continue to accept players from Chile.
Chilean activity on illegal gambling platforms is predicted to grow by at least 10% annually.
Online casino revenue is $170 million per year, and online betting revenue has already reached $200 million per year.
An annual report released by Chile's Mobile App Developers Association reveals that over 70% mobile device users in the country have installed at least one online casino app on their gadgets.
Today, the number of players in the country is over 7 million.
iGaming is particularly popular among young people aged between 20 and 25. On average, those who play online spend 7 hours a week on it, while those who follow casino streamers on Twitch or YouTube allocate about 6 hours a week to it.
According to Chile's Ministry of Transportation and Telecommunications, 95% of Chile's residents have access to the Internet.
In 2023, the percentage of the population with access to mobile internet was 96%.
Average speed of wireless connection via Wi-Fi - 279.14 Mbps. Average speed of mobile Internet connection - 43.73 Mbps.
Chile is the first country in the world to pass a law in 2010 to respect the principles of net neutrality and free access to all resources. This means that Internet service providers are prohibited from restricting users' access to content, web applications and services.
Volume of device utilization:
Popular Web Applications: Facebook, Instagram, TikTok, Twitter, Threads.
Number of active users between July and September 2024:
Chileans predominantly prefer to bet on various sporting events and horse racing.
Both men and women participate in online betting, but males do so almost twice as often (56%) as females (36%).
The most popular soccer tournaments in the country are the local Football Championship, the Spanish La Liga and the Libertadores Cup (a soccer competition among the best clubs in South American countries).
Recently, there has been an increase in interest in gambling, especially slots. Blackjack, roulette and bingo can also be highlighted.
| Lic | AVG | Rank | MS | Brand | Rank/MS | iGaming | Rank/MS | Sportsbook | Brand | iGaming / Sportsbook |
|---|
What information is provided in the table?
Here are the statistics on search queries of the Chile brand separately by different countries and separately by iGaming and Sportsbook clusters (for convenience the columns are visually highlighted: red - for iGaming information, blue - for Sportsbook information). In case the brand consists of a word or phrase in widespread use - Brand frequency is calculated summarily from the frequencies of queries from iGaming + Sportsbook clusters.
Lic - this column indicates the icon of local licence of the brand in the country. Licence data is updated manually, without automatic aggregation, so there may be discrepancies with reality.
AVG (Average Frequency) - in this table, this is the average frequency of a branded query over the year (yellow graph).
Rank - shows the brand's place (by frequency of brand query or query cluster) in the country compared to other brands found in the country.
MS (Market Share) - market share calculated by brand frequency (or query cluster frequency) compared to other brands across the country.
If a brand frequency is found in a country that was not previously found in that country, this country is marked as "NEW..." (i.e. it is labelled as a recommendation to study the brand+country bundle as a possible new promotion market). (i.e. it is labelled as a recommendation to study the brand+country combination as a possible new promotion market).
Data is updated at least once a month. Collected from Google search engine.
Can this data be trusted?
All frequency data for analysis is collected automatically via API directly from the Google search engine. To form queries, combinations of queries like (brand + word/phrase) are used. It should be taken into account that although the data is taken from the Google search engine, but in some places it may contain contradictory information, both due to anomalies in the analytics on the Google side and human errors in the formation of brand queries. We review the received and generated data on the site and, if anomalies are detected, we make adjustments, which in the subsequent update collects data more accurately.
The data from the website should not be relied upon as an accurate measurement. This data is collected and generated on the platform in order to understand the possible demand for brands in different countries, as well as to understand the gambling market and the distribution of "forces" in it.
How does the data collection process take place?
There are several stages of data collection:
1. brand query. The system takes the name of the brand and collects the frequency of the brand query across the countries of the world available on Google. It is not uncommon for a branded query to be a commonly used word or phrase (e.g. "Raspberry" or "Alpha" or "Las Vegas"), then the frequency of the query will have completely inaccurate data that is not relevant to the company in question. In this case, "brand + casino" or "brand + bet" is added to the branded query, or the sum of frequencies from iGaming + Sportsbook clusters is taken into account instead of the branded frequency. This is done in order to exclude complete zeroing of brand frequency, and to collect instead narrower queries, but allowing to keep the brand statistics in the general picture of brands in the world and in each country separately.
2. iGaming and Sportsbook clusters - are collected from combinations of queries like "brand + casino" (+casino, +cassino, etc.) and "brand + bet" (+betting, +paris sportifs, +apuestas, etc.). That is, for each country the phrase "brand + casino" is formed, as well as phrases with the local use of the word "casino" in the native language. The same for the Sportsbook cluster, queries with "sports betting" are used, both widely used and localised in each country. The overall graph (red and blue) shows the sum of frequencies from all countries for each cluster, as well as their dynamics. The table by country shows local data formed from the sum of frequencies of cluster queries just for the country in question. If a brand already has the words "casino" or "bet" in its name, for example, "Coral casino", "Premier bet" - then when forming phrases for iGaming and Sportsbook clusters the words "casino" and "bet" added through a space are automatically removed and are not used in the formed phrases. This allows to more accurately form the key queries of users used in the search.
3. Clusters Registration, Promocode, Bonus, App - are formed similarly to the previous clusters, from combinations of commonly used queries in each country separately.
What does the "lock" icon mean?
The site provides a large amount of useful information on iGaming - available free of charge for all users. But there are also more complex developments of our team, which we actively use in our work and are not ready to provide full access to them on a free basis. At least the project has monthly expenses (API, refinements, parsing, constant expansion of information, human resources, etc.). Therefore, a decision was made to add paid access to such data. The Brands section is no exception. All basic information for understanding the market and demand for a brand in different countries is provided here for free. But more accurate analytics, as well as the display of "NEW markets" is closed in paid access.
How do I get full access?
To get full access to the closed information of the site - just go to the page "Prices" (top menu "About Us") and select the tariff "Resident". After payment the tariff will be assigned to you and you will get full access to all sections and data marked with the "lock" icon.
Gambling regulation
Gambling in the country:
Licensing
Local License:
SCJ
About the population of the country
Official Language:
Spanish
Believers:
70 %
Second Religion:
About the internet in the country
Mobile Internet:
70 %
Landline Internet:
29.2 %
Cf. internet speed:
22.5 Mbps
The country's domain zone:
.CL
Population growth:
Internet users:
Urbanization:
88%
Languages in the country:
Spanish (official) - 99.5%
English - 10.2%
Root - 1%
Age structure:
0-14 - 19.2%.
15-64 years old - 67.3%
65+ - 13.6%.
Middle age:
Total - 36.9
Men - 35.8
Women - 38.2
Literacy:
Total - 97%
Men - 97.1%
Women - 97%
Real GDP:
2021 - $566.279 billion.
2022 - $577.937 billion.
2023 - $579.201 billion.
Real GDP growth:
2021 - 11.33%.
2022 - 2.06%.
2023 - 0.22%.
GDP per capita:
2021 - $29,100.
2022 - $29,500
2023 - $29,500
Basic information about the country
Name of country:
Chile
Code (2-digit):
CL
Continent:
South America
Capital:
Santiago
Area of the country:
756,950 square kilometers.
Phone Code:
56
Currency (currency code):
Chilean peso (CLP)
Geographical features of the country
Area (14): Aysen, Antofagasta, Araucania, Arica y Parinacota, Atacama, Bio Bio, Valparaiso, Coquimbo, Los Lagos, Magallanes y Chile Antarctica, Magallanes y la Antarctica Chilena, Maule, O'Higgins, Tarapacá.
Metropolitan area: Santiago.
The modern territory of the country was partially or fully occupied by the states: the Inca Empire, the Spanish Empire.
Chile has access to lakes: Buenos Aires (General Carrera), Viedma, San Martin (O'Higgins), Llanquihue, Coipasa, Fagnano, Ranco, Presidente Rios, Cochrane, Rupanco, Del Torro, Todos los Santos, Villarrica, Greve, Puyeue, General Winter, San Rafael, Laja, Yelcho, Calafquen, and others.
There are rivers running through the area: Loa, Bio-Bio, Copiapo, Maipo, Maule, Palena, Loncomilla, Lauca, Mataquito, Huasco, Itata, Salado, Cautin, Elqui, Cachapoal, Laha, Baker, Tingiririka, Tana, Choapa and others.
There are straits in the waters of the country: Magellan's, Drake's.
Chile owns the islands: Tierra del Fuego, Chiloé, Wellington, Riesco, Oeste, Santa Ines, Navarino, Magdalena, Desolation, Doson, Campana, Aracena, Clarence, Serrano, Madre de Dios, Melchor, Anover, Prat, Chatham, Londonderry and others.
Mountains within the country: Ojos del Salado, Tupungato, Tres Cruces, Llullayllaco, Incahuasi, El Muerto, Parinacota, Las Tortolas, Pomerape, Pular, El Solo, Ocanquilcha, Del Toro, San Pedro, Sierra Nevada, San Pablo, Gwallatiri, Gualiatiri, Acotango, Copiapo and others.
Volcanoes are present in the area: Ojos del Salado, Llullayllaco, Incahuasi, Parinacota, Pular, El Solo, Ocanquilcha, San Pedro, Sierra Nevada, Gwallatiri, Acotango, Copiapo, Socompa, Acamarachi, Tupungatito, Tacora, Sayrekabur, Licancabur, Miniques, Falso Azufre, and others.
There are deserts on the territory of the country: Atacama.
Discussions on country characteristics
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We collect data from official sources, structure information about markets, companies and technologies, and make the industry more transparent and understandable for professionals.
AffGate.com is not an online casino and does not provide access to gambling. All information is provided for educational and analytical purposes only.
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