Gambling regulation
Gambling in the country:
Licensing
Local License:
ANJ
Top brands in the country
Top 20 iGaming Brands (January 2025):
iGaming news in the country
Nothing found
Affiliates receiving traffic
CPA rate of different affiliate programmes
More about gambling regulation
It is a criminal offense to advertise an online casino (slots, roulette) to a French audience without a license in France.
The French authorities (primarily the ANJ) are actively combating this by identifying violators and applying severe penalties. Risks include heavy fines, asset confiscation, imprisonment for individuals, and reputational damage.
The main law regulating gambling in France is Law No. 2010-476 of May 12, 2010 on the opening of the regulated gambling market on the Internet. The law is overseen by the Autorité nationale des jeux (ANJ), the French National Gaming Authority.
Key Principles:
Since online casinos are illegal in France, they are simply not licensed. Therefore, any advertisement of such a casino is a priori an advertisement of an unlicensed (and illegal) operator.
About blocking and liability
High
Legislation:
Explicit prohibition/strict regulation (ANJ monitors advertising and proposes additional restrictions)
The activity of the authorities:
High
Risk of harassment of non-residents:
Medium
The risk in entering the country:
Medium
Risk of extradition to the country:
High
Precedents (against non-residents):
Yes (regulatory measures and tightening proposals)
Comment on the level of risk:
France is actively reviewing rules for gambling advertising; ANJ imposes strict restrictions and monitors sponsorship. Advertising by unregulated operators is fraught with heavy fines and blocking; foreign affiliates are at risk of reputational and financial sanctions. Do not work with French audiences without a license. The risk of extradition to the country is high - France actively seeks extradition through the EOA mechanism (from EU countries) and has treaties with the US, Canada and other countries.
Blask.com data - index and top brands
Indicates the aggregate level of engagement and interest in all brands in a country. This indicator serves as a barometer for the iGaming industry and combines various indicators to give an overview of trends and changes in the market.
*BAP (Brand's Accumulated Power) - accumulated brand power, reflects the brand's share of consumer interest in the online gambling market. The relative presence of a brand in a country. The BAP graph is presented below:
Data for the section is provided by the analytical service Blask.com.. At the moment, the service's database contains information on more than 80+ countries and more than 2500 brands.
Gambling in the country
France only allows online sports betting, horse racing, poker, lotteries and offline casinos.
At the end of October last year, the country's authorities began discussions on legalizing iGaming to combat the black market. The amendment proposing to allow online casinos was presented as part of the budget plan for 2025.
Offline casinos have strongly opposed the move, as legalization could reduce the revenues of physical casinos by 20-30%, leading to the closure of almost a third of establishments and the loss of more than 15,000 jobs.
In addition, the authorities have expressed their distrust of Prime Minister Michel Barnier, who has advocated for the legalization of iGaming and proposed to raise taxes from 55% to 60% on a number of areas, including the gambling industry, which would certainly benefit offshore.
Currently, the issue of online casino legalization is on hold. Meanwhile, the shadow market generates about $1.5 billion annually. In addition, more than 4 million residents (population is 68 million) of the country play on illegal gambling platforms.
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| Lic | AVG | Rank | MS | Brand | Rank/MS | iGaming | Rank/MS | Sportsbook | Brand | iGaming / Sportsbook |
|---|
What information is provided in the table?
Here we present statistics on search queries for the brand France separately by different countries and separately by iGaming and Sportsbook clusters (for convenience the columns are visually highlighted: red - for iGaming information, blue - for Sportsbook information). In case a brand consists of a word or phrase in widespread use - Brand frequency is calculated summarising the frequency of queries from iGaming + Sportsbook clusters.
Lic - this column indicates the icon of local licence of the brand in the country. Licence data is updated manually, without automatic aggregation, so there may be discrepancies with reality.
AVG (Average Frequency) - in this table, this is the average frequency of a branded query over the year (yellow graph).
Rank - shows the brand's place (by frequency of brand query or query cluster) in the country compared to other brands found in the country.
MS (Market Share) - market share calculated by brand frequency (or query cluster frequency) compared to other brands across the country.
If a brand frequency is found in a country that was not previously found in that country, this country is marked as "NEW..." (i.e. it is labelled as a recommendation to study the brand+country bundle as a possible new promotion market). (i.e. it is labelled as a recommendation to study the brand+country combination as a possible new promotion market).
Data is updated at least once a month. Collected from Google search engine.
Can this data be trusted?
All frequency data for analysis is collected automatically via API directly from the Google search engine. To form queries, combinations of queries like (brand + word/phrase) are used. It should be taken into account that although the data is taken from the Google search engine, but in some places it may contain contradictory information, both due to anomalies in the analytics on the Google side and human errors in the formation of brand queries. We review the received and generated data on the site and, if anomalies are detected, we make adjustments, which in the subsequent update collects data more accurately.
The data from the website should not be relied upon as an accurate measurement. This data is collected and generated on the platform in order to understand the possible demand for brands in different countries, as well as to understand the gambling market and the distribution of "forces" in it.
How does the data collection process take place?
There are several stages of data collection:
1. brand query. The system takes the name of the brand and collects the frequency of the brand query across the countries of the world available on Google. It is not uncommon for a branded query to be a commonly used word or phrase (e.g. "Raspberry" or "Alpha" or "Las Vegas"), then the frequency of the query will have completely inaccurate data that is not relevant to the company in question. In this case, "brand + casino" or "brand + bet" is added to the branded query, or the sum of frequencies from iGaming + Sportsbook clusters is taken into account instead of the branded frequency. This is done in order to exclude complete zeroing of brand frequency, and to collect instead narrower queries, but allowing to keep the brand statistics in the general picture of brands in the world and in each country separately.
2. iGaming and Sportsbook clusters - are collected from combinations of queries like "brand + casino" (+casino, +cassino, etc.) and "brand + bet" (+betting, +paris sportifs, +apuestas, etc.). That is, for each country the phrase "brand + casino" is formed, as well as phrases with the local use of the word "casino" in the native language. The same for the Sportsbook cluster, queries with "sports betting" are used, both widely used and localised in each country. The overall graph (red and blue) shows the sum of frequencies from all countries for each cluster, as well as their dynamics. The table by country shows local data formed from the sum of frequencies of cluster queries just for the country in question. If a brand already has the words "casino" or "bet" in its name, for example, "Coral casino", "Premier bet" - then when forming phrases for iGaming and Sportsbook clusters the words "casino" and "bet" added through a space are automatically removed and are not used in the formed phrases. This allows to more accurately form the key queries of users used in the search.
3. Clusters Registration, Promocode, Bonus, App - are formed similarly to the previous clusters, from combinations of commonly used queries in each country separately.
What does the "lock" icon mean?
The site provides a large amount of useful information on iGaming - available free of charge for all users. But there are also more complex developments of our team, which we actively use in our work and are not ready to provide full access to them on a free basis. At least the project has monthly expenses (API, refinements, parsing, constant expansion of information, human resources, etc.). Therefore, a decision was made to add paid access to such data. The Brands section is no exception. All basic information for understanding the market and demand for a brand in different countries is provided here for free. But more accurate analytics, as well as the display of "NEW markets" is closed in paid access.
How do I get full access?
To get full access to the closed information of the site - just go to the page "Prices" (top menu "About Us") and select the tariff "Resident". After payment the tariff will be assigned to you and you will get full access to all sections and data marked with the "lock" icon.
Gambling regulation
Gambling in the country:
Licensing
Local License:
ANJ
About the population of the country
Official Language:
French
Believers:
40 %
Second Religion:
About the internet in the country
Mobile Internet:
60.5 %
Landline Internet:
37.2 %
Cf. internet speed:
60.9 Mbps
The country's domain zone:
.FR
Population growth:
Internet users:
Urbanization:
Languages in the country:
Age structure:
Middle age:
Literacy:
Real GDP:
Real GDP growth:
GDP per capita:
Basic information about the country
Name of country:
France
Code (2-digit):
FR
Continent:
Europe
Capital:
Paris
Area of the country:
547,030 square kilometers.
Phone Code:
33
Currency (currency code):
Euro (EUR)
Geographical features of the country
Brittany, Burgundy - Franche-Comté, Grand Est, Ile-de-France, Corsica, New Aquitaine, New Caledonia, Normandy, Hauts-de-France, Auvergne - Rhône - Alpes, Occitanie, Pey de la Loire, Provence - Alpes - Côte d'Azur, Saint-Martin, French Polynesia, Center - Loire Valley.
Overseas region (5): Guadeloupe, Guiana, Guiana, Mayotte, Martinique, Reunion.
The modern territory of the country was partially or fully occupied by the states: Carthage, Massilia, Etruscan Union, Roman Republic, Roman Empire, Frankish State (Frankia), Gallic Empire, Western Roman Empire, Kingdom of Burgundy, Kingdom of Visigoths, Kingdom of Vandals and Alans, Kingdom of Soissons (Siagria), Kingdom of Ostgoths, Kingdom of Aquitaine, Langobard Kingdom, Umayyad Caliphate, East Frankish Kingdom, Lower Burgundy (Kingdom of Provence), Upper Burgundy, Normandy, Arelat (Kingdom of Burgundy), Holy Roman Empire, Republic of Genoa, Republic of Pisa, Duchy of Savoy, Spanish Empire, French Empire, Austro-Hungarian Empire, German Empire.
France is washed by seas: Mediterranean Sea, North Sea, Bay of Biscay, Tyrrhenian Sea, Celtic Sea, Ligurian Sea.
France has access to lakes: Geneva.
There are rivers running through the area: Rhine, Loire, Meuse, Rhône, Seine, Garonne, Moselle, Dordogne, Sona, Dou, Esco (Scheldt), Scheldt, Charente, Adour, Durans, Oise, Isère, Somme, Segre, Vilaine and others.
There are straits in the waters of the country: Channel (English), Corsican, Pas de Calais (Dover), Bonifacio.
France owns the islands: New Caledonia, Corsica, Kerguelen, Réunion, Lifou, Martinique, Tahiti, Bas Ter, Marais, Grand Ter, Noukou Hiva, Mayotte (Maoré), Hiva-Oa, Miquelon, Ile Foch, Oléron, Raiatea, Marie-Galant, Ile-de-Pin, Possession and others.
Mountains within the country: Mont Blanc, Grande Jorasses, Aiguille-Vert, Barre des Ecrins, Monte Perdido, Vignemalet, Piton de Neige, Cinto, Rotondo, Capoue-Bianco, Punta Minuta, Paglia-Orba, Oroena, Aorai, Puy de Sancy, Neige, Pannier, Grand Balion, Montagne-Pelais, Storkenkopf and others.
Volcanoes are present in the area: Montagne-Pelais.
Famous caves in the country: Reso de la Cumo d'Huernedo, Pierre-Saint-Martin, Aresteliako-Glois, Système-du-Granier, Reso de la Den de Croll, Tru-qui-Souffle, Grotte de la Louir, Berger, Cro de la Litorn, Gouffre de Padirac, Reseau de Couffin-Chevalin, Reseau de la Dioux, Gouffre d'Arfidia, Gouffre de Portage, Jean-Bernard, Grote de Neveau, Grote de Gournier, Aven de la Combe-Rajot, Combe de Biol, Mirolda and others.
Discussions on country characteristics
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