Gambling regulation
Gambling in the country:
Licensing
Local License:
ADM
Top brands in the country
Top 20 iGaming Brands (January 2025):
iGaming news in the country
Nothing found
Affiliates receiving traffic
About blocking and liability
High
Legislation:
Historically tough regime (Dignity Decree 2018 - advertising ban) but market reforms and rule changes are being considered for 2024-2025
The activity of the authorities:
Medium/High
Risk of harassment of non-residents:
Low
The risk in entering the country:
Low
Risk of extradition to the country:
High
Precedents (against non-residents):
None/single
Comment on the level of risk:
Italy has historically severely restricted gambling advertising; current reform discussions do not cancel out the risks. Foreign arbitrageurs should avoid actively advertising to Italian audiences until regulatory changes are clarified. The risk of extradition to the country is high - Italy actively utilizes the European Arrest Warrant (EAW) mechanism for extradition requests from EU countries.
Blask.com data - index and top brands
Indicates the aggregate level of engagement and interest in all brands in a country. This indicator serves as a barometer for the iGaming industry and combines various indicators to give an overview of trends and changes in the market.
*BAP (Brand's Accumulated Power) - accumulated brand power, reflects the brand's share of consumer interest in the online gambling market. The relative presence of a brand in a country. The BAP graph is presented below:
Data for the section is provided by the analytical service Blask.com.. At the moment, the service's database contains information on more than 80+ countries and more than 2500 brands.
Gambling in the country
At the moment (January 2025), Italy is undergoing reforms in the gambling industry, where online sports betting and online casinos are allowed.
The country has already raised the cost of a license from €200k to €7m with a mandatory 3% tax on GGR. Also gambling and betting operators need to prove profitability and have experience in the EU.
The next stage of reforms will be the development of laws aimed at combating the black market, while revising a controversial decree that bans gambling advertising.
The high cost of the license is likely to deter smaller operators, but larger companies like Stake will remain in the market and take full advantage of the attrition of more budget-conscious brands.
| Lic | AVG | Rank | MS | Brand | Rank/MS | iGaming | Rank/MS | Sportsbook | Brand | iGaming / Sportsbook |
|---|
What information is provided in the table?
Here are the statistics on search queries for the brand Italy separately by different countries and separately by iGaming and Sportsbook clusters (for convenience the columns are visually highlighted: red - for iGaming information, blue - for Sportsbook information). In case the brand consists of a word or phrase in widespread use - Brand frequency is calculated summarising the frequencies of queries from iGaming + Sportsbook clusters.
Lic - this column indicates the icon of local licence of the brand in the country. Licence data is updated manually, without automatic aggregation, so there may be discrepancies with reality.
AVG (Average Frequency) - in this table, this is the average frequency of a branded query over the year (yellow graph).
Rank - shows the brand's place (by frequency of brand query or query cluster) in the country compared to other brands found in the country.
MS (Market Share) - market share calculated by brand frequency (or query cluster frequency) compared to other brands across the country.
If a brand frequency is found in a country that was not previously found in that country, this country is marked as "NEW..." (i.e. it is labelled as a recommendation to study the brand+country bundle as a possible new promotion market). (i.e. it is labelled as a recommendation to study the brand+country combination as a possible new promotion market).
Data is updated at least once a month. Collected from Google search engine.
Can this data be trusted?
All frequency data for analysis is collected automatically via API directly from the Google search engine. To form queries, combinations of queries like (brand + word/phrase) are used. It should be taken into account that although the data is taken from the Google search engine, but in some places it may contain contradictory information, both due to anomalies in the analytics on the Google side and human errors in the formation of brand queries. We review the received and generated data on the site and, if anomalies are detected, we make adjustments, which in the subsequent update collects data more accurately.
The data from the website should not be relied upon as an accurate measurement. This data is collected and generated on the platform in order to understand the possible demand for brands in different countries, as well as to understand the gambling market and the distribution of "forces" in it.
How does the data collection process take place?
There are several stages of data collection:
1. brand query. The system takes the name of the brand and collects the frequency of the brand query across the countries of the world available on Google. It is not uncommon for a branded query to be a commonly used word or phrase (e.g. "Raspberry" or "Alpha" or "Las Vegas"), then the frequency of the query will have completely inaccurate data that is not relevant to the company in question. In this case, "brand + casino" or "brand + bet" is added to the branded query, or the sum of frequencies from iGaming + Sportsbook clusters is taken into account instead of the branded frequency. This is done in order to exclude complete zeroing of brand frequency, and to collect instead narrower queries, but allowing to keep the brand statistics in the general picture of brands in the world and in each country separately.
2. iGaming and Sportsbook clusters - are collected from combinations of queries like "brand + casino" (+casino, +cassino, etc.) and "brand + bet" (+betting, +paris sportifs, +apuestas, etc.). That is, for each country the phrase "brand + casino" is formed, as well as phrases with the local use of the word "casino" in the native language. The same for the Sportsbook cluster, queries with "sports betting" are used, both widely used and localised in each country. The overall graph (red and blue) shows the sum of frequencies from all countries for each cluster, as well as their dynamics. The table by country shows local data formed from the sum of frequencies of cluster queries just for the country in question. If a brand already has the words "casino" or "bet" in its name, for example, "Coral casino", "Premier bet" - then when forming phrases for iGaming and Sportsbook clusters the words "casino" and "bet" added through a space are automatically removed and are not used in the formed phrases. This allows to more accurately form the key queries of users used in the search.
3. Clusters Registration, Promocode, Bonus, App - are formed similarly to the previous clusters, from combinations of commonly used queries in each country separately.
What does the "lock" icon mean?
The site provides a large amount of useful information on iGaming - available free of charge for all users. But there are also more complex developments of our team, which we actively use in our work and are not ready to provide full access to them on a free basis. At least the project has monthly expenses (API, refinements, parsing, constant expansion of information, human resources, etc.). Therefore, a decision was made to add paid access to such data. The Brands section is no exception. All basic information for understanding the market and demand for a brand in different countries is provided here for free. But more accurate analytics, as well as the display of "NEW markets" is closed in paid access.
How do I get full access?
To get full access to the closed information of the site - just go to the page "Prices" (top menu "About Us") and select the tariff "Resident". After payment the tariff will be assigned to you and you will get full access to all sections and data marked with the "lock" icon.
Gambling regulation
Gambling in the country:
Licensing
Local License:
ADM
About the population of the country
Official Language:
Italian
Believers:
74 %
Second Religion:
About the internet in the country
Mobile Internet:
67.2 %
Landline Internet:
30.9 %
Cf. internet speed:
37.1 Mbps
The country's domain zone:
.IT
Population growth:
Internet users:
Urbanization:
Languages in the country:
Age structure:
Middle age:
Literacy:
Real GDP:
Real GDP growth:
GDP per capita:
Basic information about the country
Name of country:
Italy
Code (2-digit):
IT
Continent:
Europe
Capital:
Rome
Area of the country:
301,340 square kilometers.
Phone Code:
39
Currency (currency code):
Euro (EUR)
Geographical features of the country
Area (20): Abruzzo, Apulia, Basilicata, Valle d'Aosta, Calabria, Campania, Lazio, Liguria, Lombardy, Marche, Molise, Piedmont, Sardinia, Sicily, Tuscany, Trentino - Alto Adige, Umbria, Friuli - Venice Giulia, Emilia-Romagna, Venice, Venice, Venice, Umbria, Venice-Romagna.
The modern territory of the country was partially or wholly occupied by the states: Carthage, Zancla (Messena), Roman Kingdom, Cumae, Syracuse, Regius, Croton, Tarentum, Gela, Etruscan Union, Roman Republic, Roman Empire, Frankish State (Frankia), Gallic Empire, Byzantine Empire (Eastern Roman Empire), Western Roman Empire, Kingdom of Burgundy, Kingdom of Vandals and Alans, Kingdom of Ostgoths, Langobard Kingdom, Republic of Venice, Abbasid Caliphate, Papal Province, Holy Roman Empire, Republic of Genoa, Republic of Pisa, Republic of Florence, Kingdom of Sicily, Republic of Siena, Kingdom of Naples, Duchy of Savoy, Spanish Empire, French Empire, Austria-Hungary.
Italy is washed by seas: Mediterranean Sea, Tyrrhenian Sea, Ionian Sea, Adriatic Sea, Ligurian Sea.
Italy has access to lakes: Garda, Lago Maggiore, Como, Trasimeno, Bolsena, Iseo, Bracciano, Lugano.
There are rivers running through the area: Drava, Po, Adige, Tiber, Adda, Tanaro, Arno, Piave, Reno, Oglio, Volturno, Tagliamento, Panaro, Dora-Baltea, Brenta, Bormida, Socha (Isonzo), Ticino, Vipava.
There are straits in the waters of the country: Sicilian (Tunisian), Otranto, Corsican, Messinian, Bonifacio.
Italy owns the islands: Sicily, Sardinia, Elba, Sant'Antioco, Pantelleria, San Pietro, Asinara, Ischia, Lipari, Salina, Giglio, Vulcano, Lampedusa, La Maddalena, Favignana.
Mountains within the country: Matterhorn, Grande Jorasses, Dan d'Héran, Gran Paradiso, Etna, Corno Grande, Pizzi Deneri, Amaro, La Montagnola, Velino, Vettore, Pizzo di Sevo, Terminillo, Sibiglia, Soro, Vesuvius, Stromboli.
Volcanoes are present in the area: Etna, Vesuvius, Stromboli, Vulcano.
Famous caves in the country: Del Monte Corcia, Codula di Luna, Di Piaggia Bella, Buso de la Rana, Fiume Vento, Grote della Bigonda, Omber en Banda al Bus del Zel, Soteraneo del Col della Erbe, Abiso Sargato, Di Conca de Carsene, Grote della Mottera, Abiso-Olivifer, Soteraneo Tachi-Zelbio-Aurora, Abiso-Franzo-Milaso, Soteraneo-le-Donne-Mostro-Ching-Antica, Abiso-dello-Gnomo, Abiso-Bacardi, Spluga-della-Preta, Abiso di Malga-Fosetta, Abiso-Paolo-Roversi and others.
Discussions on country characteristics
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We collect data from official sources, structure information about markets, companies and technologies, and make the industry more transparent and understandable for professionals.
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