Gambling regulation
Gambling in the country:
Provincial regulation
Local License:
AGCO (example)
Top brands in the country
(according to ahrefs for fall 2024)
Top payment systems
(according to ahrefs for fall 2024)
iGaming news in the country
Nothing found
Affiliates receiving traffic
State/Region
iGambling
iBetting
Manitoba
Manitoba Liquor & Lotteries.
Manitoba Liquor & Lotteries.
Quebec
Loto-Québec
Loto-Québec
British Columbia
BCLC
BCLC
Ontario
AGCO/iGO
AGCO/iGO
Alberta
AGLC
AGLC
Newfoundland and Labrador
Atlantic Lottery
Atlantic Lottery
Saskatchewan
SLGA
SLGA
Nova Scotia
Atlantic Lottery
Atlantic Lottery
Prince Edward Island
Atlantic Lottery
Atlantic Lottery
New Brunswick
Atlantic Lottery
Atlantic Lottery
Nunavut
ban🚫
🚫 prohibition
Northwest Territories
ban🚫
🚫 prohibition
Yukon
ban🚫
🚫 prohibition
CPA rate of different affiliate programmes
More about gambling regulation
There are two levels of gambling regulation in Canada: federal and provincial.
At the federal level, gambling is prohibited by the criminal code except for those authorized at the provincial regulatory level. That is, the operator must obtain a license from the province in which he will provide services.
Separately, Ontario is the only province that actively cooperates with international operators.
Despite the existing regulatory rules, there are many “gray casinos” in the Canadian market, as the authorities do not restrict access to such projects. The most popular “gray” license: Curacao.
About blocking and liability
High
Legislation:
Federal Criminal Code + provincial regimes; advertising and governance are in many respects regulated by the provinces
The activity of the authorities:
Medium
Risk of harassment of non-residents:
Low
The risk in entering the country:
Low
Risk of extradition to the country:
High
Precedents (against non-residents):
No/limited
Comment on the level of risk:
In Canada, gambling powers are divided between federal law and the provinces; advertising restrictions vary by province. Foreign affiliates have a low risk of criminal prosecution, but blocking and civil penalties are possible. Keep an eye on provincial regulations (Ontario, etc.). Risk of extradition is high - Canada actively seeks extradition from the US, UK, Australia and other partner countries.
Gambling in the country
It is safe to say that Canada is one of the most developed countries in terms of gambling culture. According to the latest data, with a population of ~40 million people, about 18 million Canadians regularly gamble.
Going to an offline casino you will see a variety of players: from a group of young guys who came to play after school, to cute retirees who are actively spinning slots. The fact is that in Canada, gambling is a popular form of leisure. If we are accustomed to go with friends to a restaurant or movie, then for Canadians is absolutely in order to go together to the casino.
Online gambling has also been present in Canada for quite some time, but boomed in popularity during the covid lockdown, when all gambling enthusiasts were forced to move online.
Middle age: 33-55. Gambling is popular among all ages >18, but a key segment of active players is in the above age range.
The largest percentage of gamblers reside in the provinces of Ontario and Quebec, where gambling is well regulated.
Canada is potentially a very lucrative market. First of all, it is worth noting that Canadians are very familiar with gambling and perceive it as a form of leisure. Therefore, if they actively register and willingly make deposits. At the same time, the market is regulated, but the regulation is not the strictest.
If you are planning to enter the Canadian market, you should take into account that competition in the market is high, and the cost of attracting traffic is not the smallest. Therefore, first of all, you should focus on making sure that your website is well optimized for mobile devices, loads quickly, has a fast registration form and up-to-date payment options. Especially worth paying attention to the payment system Muchbetter, which more and more gamblers prefer.
And, of course, no one has canceled the competitive welcome offer, which can be a key decision on the part of the player whether to enter your project.
| Lic | AVG | Rank | MS | Brand | Rank/MS | iGaming | Rank/MS | Sportsbook | Brand | iGaming / Sportsbook |
|---|
What information is provided in the table?
Here are the statistics on search queries for the brand Canada separately by different countries and separately by iGaming and Sportsbook clusters (for convenience the columns are visually highlighted: red - for iGaming information, blue - for Sportsbook information). In case a brand consists of a word or phrase in widespread use - Brand frequency is calculated summarily from the frequencies of queries from iGaming + Sportsbook clusters.
Lic - this column indicates the icon of local licence of the brand in the country. Licence data is updated manually, without automatic aggregation, so there may be discrepancies with reality.
AVG (Average Frequency) - in this table, this is the average frequency of a branded query over the year (yellow graph).
Rank - shows the brand's place (by frequency of brand query or query cluster) in the country compared to other brands found in the country.
MS (Market Share) - market share calculated by brand frequency (or query cluster frequency) compared to other brands across the country.
If a brand frequency is found in a country that was not previously found in that country, this country is marked as "NEW..." (i.e. it is labelled as a recommendation to study the brand+country bundle as a possible new promotion market). (i.e. it is labelled as a recommendation to study the brand+country combination as a possible new promotion market).
Data is updated at least once a month. Collected from Google search engine.
Can this data be trusted?
All frequency data for analysis is collected automatically via API directly from the Google search engine. To form queries, combinations of queries like (brand + word/phrase) are used. It should be taken into account that although the data is taken from the Google search engine, but in some places it may contain contradictory information, both due to anomalies in the analytics on the Google side and human errors in the formation of brand queries. We review the received and generated data on the site and, if anomalies are detected, we make adjustments, which in the subsequent update collects data more accurately.
The data from the website should not be relied upon as an accurate measurement. This data is collected and generated on the platform in order to understand the possible demand for brands in different countries, as well as to understand the gambling market and the distribution of "forces" in it.
How does the data collection process take place?
There are several stages of data collection:
1. brand query. The system takes the name of the brand and collects the frequency of the brand query across the countries of the world available on Google. It is not uncommon for a branded query to be a commonly used word or phrase (e.g. "Raspberry" or "Alpha" or "Las Vegas"), then the frequency of the query will have completely inaccurate data that is not relevant to the company in question. In this case, "brand + casino" or "brand + bet" is added to the branded query, or the sum of frequencies from iGaming + Sportsbook clusters is taken into account instead of the branded frequency. This is done in order to exclude complete zeroing of brand frequency, and to collect instead narrower queries, but allowing to keep the brand statistics in the general picture of brands in the world and in each country separately.
2. iGaming and Sportsbook clusters - are collected from combinations of queries like "brand + casino" (+casino, +cassino, etc.) and "brand + bet" (+betting, +paris sportifs, +apuestas, etc.). That is, for each country the phrase "brand + casino" is formed, as well as phrases with the local use of the word "casino" in the native language. The same for the Sportsbook cluster, queries with "sports betting" are used, both widely used and localised in each country. The overall graph (red and blue) shows the sum of frequencies from all countries for each cluster, as well as their dynamics. The table by country shows local data formed from the sum of frequencies of cluster queries just for the country in question. If a brand already has the words "casino" or "bet" in its name, for example, "Coral casino", "Premier bet" - then when forming phrases for iGaming and Sportsbook clusters the words "casino" and "bet" added through a space are automatically removed and are not used in the formed phrases. This allows to more accurately form the key queries of users used in the search.
3. Clusters Registration, Promocode, Bonus, App - are formed similarly to the previous clusters, from combinations of commonly used queries in each country separately.
What does the "lock" icon mean?
The site provides a large amount of useful information on iGaming - available free of charge for all users. But there are also more complex developments of our team, which we actively use in our work and are not ready to provide full access to them on a free basis. At least the project has monthly expenses (API, refinements, parsing, constant expansion of information, human resources, etc.). Therefore, a decision was made to add paid access to such data. The Brands section is no exception. All basic information for understanding the market and demand for a brand in different countries is provided here for free. But more accurate analytics, as well as the display of "NEW markets" is closed in paid access.
How do I get full access?
To get full access to the closed information of the site - just go to the page "Prices" (top menu "About Us") and select the tariff "Resident". After payment the tariff will be assigned to you and you will get full access to all sections and data marked with the "lock" icon.
Gambling regulation
Gambling in the country:
Provincial regulation
Local License:
AGCO (example)
About the population of the country
Official Language:
English, French
Believers:
40 %
Second Religion:
Basic information about the country
Name of country:
Canada
Code (2-digit):
CA
Continent:
North America
Capital:
Ottawa
Area of the country:
9,976,139 square kilometers.
Phone Code:
'+1 xxx
Currency (currency code):
Canadian dollar (CAD)
Geographical features of the country
Province (10): Alberta, British Columbia, Quebec, Manitoba, Nova Scotia, New Brunswick, Newfoundland and Labrador, Ontario, Prince Edward Island, Saskatchewan.
area (3): Nunavut, Northwest Territories, Yukon.
The modern territory of the country was partially or fully occupied by the following states: the British Empire (now Great Britain), the French Empire.
Canada is washed by seas: Hudson Bay, Labrador Sea, Baffin Sea, Beaufort Sea, Lincoln Sea, Crown Prince Gustav Sea, Gustav-Adolph Sea.
Canada has access to lakes: Upper, Huron, Great Bear, Great Slave, Erie, Winnipeg, Ontario, Athabasca, Deer (Reindeer Lake), Winnipegosis, Nettilling, Nipigon, Manitoba, Woodland, Dubonte, Amajuak, Melville, Wollaston, Mistassini, Neweltine, and others.
There are rivers running through the area: Yukon, Columbia, Mackenzie, Churchill, Pease, Fraser, North Saskatchewan, Ottawa, Athabasca, St. Lawrence, Milk, Liard, Assiniboine, Albany, Severn, Buck, Porcupine, Thelon, La Grande, Red River, and others.
There are straits in the waters of the country: Davis, Parry, Hudson, Nares (Nares), Georgia, Northumberland, Cabot.
Canada owns the islands: Baffin Land, Victoria, Ellesmere, Newfoundland, Banks, Devon, Axel Heiberg, Melville, Southampton, Prince of Wales, Vancouver, Somerset, Bathurst, Prince Patrick, King William, Ellef-Ringnes, Bylot, Cape Breton, Prince Charles, Anticosti, and others.
Mountains within the country: Logan, St. Elias, Lucainia, King Peak, Steele, Wood, Vancouver, Slaggard, Macaulay, Fairwater, Hubbard, Walsh, Elverstone, McArthur, Augusta, Strickland, Evelanche, Quincy-Adams, Waddington, Robson and others.
There are deserts on the territory of the country: Arctic.
Famous caves in the country: Castlegard, Yorkshire-Pot-Mendips, Tanksgiving, Ursa Major, Three Islands, Gargantua, Q5.
Discussions on country characteristics
Any registered user can share his/her experience of working on this country, tell about his/her «bumps in the road», problems, ideas, ask a question.
AffGate.com is an independent analytical platform for iGaming, SEO, and digital marketing.
We collect data from official sources, structure information about markets, companies and technologies, and make the industry more transparent and understandable for professionals.
AffGate.com is not an online casino and does not provide access to gambling. All information is provided for educational and analytical purposes only.
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