Gambling regulation
Gambling in the country:
Licensing
Local License:
DIA
Top payment systems
Popular payment methods (at the end of 2024):
iGaming news in the country
Компания Entain рассматривает возможность расширения своего присутствия на рынке Новой Зеландии и запускает новую стратегию по смягчению налоговой нагрузки в Великобритании.
Новая Зеландия начнёт процесс лицензирования онлайн-гемблинга с июля. Законопроект Online Casino Gambling Bill ожидается к принятию в мае.
Affiliates receiving traffic
More about gambling regulation
Currently, there is no regulation for international operators in New Zealand and players can safely bet at any online casino. However, advertising of foreign projects in the country is prohibited.
The most popular geo license: Curacao.
What's interesting is that local companies are prohibited from opening online casinos.
About blocking and liability
High
Legislation:
Gambling Act 2003 bans a number of types of remote gambling and advertising by foreign operators; new bill 2025 imposes strict advertising rules
The activity of the authorities:
Medium/High (DIA is preparing regulation and sanctions)
Risk of harassment of non-residents:
Low/Medium
The risk in entering the country:
Medium
Risk of extradition to the country:
Low
Precedents (against non-residents):
No data (main focus on operators)
Comment on the level of risk:
New Zealand is tightening controls and plans to allow only licensed operators to advertise under strict restrictions. Promoting offshore sites here is risky and can lead to blocking and hefty fines. Avoid NZ targeting without a license. Risk of extradition to the country is low, requests are rare.
Gambling in the country
What do you know about Maori? The Maori are the indigenous people of New Zealand. If you believe wikipedia, they arrived on the islands in the 9-10 centuries AD. And at the moment - the number of Maori is approximately 600 thousand people, which is about 15% of the total population of New Zealand (just over 5 million people).
Gambling is deeply rooted in Māori culture. And gambling had an important social aspect for Māori: it was used to settle disputes between community members. This gives an insight into how deep into history the culture of gambling in New Zealand goes.
Now let's take a look at modern New Zealand from the perspective of the iGaming industry.
Annual gambling revenue: about 2 billion NZD (approximately 1 billion USD).
At the same time, online gambling accounts for approximately 650 million USD.
According to statisto research, by 2029, gambling revenue will be at 1.6 billion USD.
It is also worth understanding that New Zealand is a very developed country with good internet and high salaries (the average salary is around 3 thousand dollars). At the same time, players prefer to play from cell phones, as access to fast internet is literally everywhere.
The figures that were given in the “metrics” section are far from the limit of what you can get from New Zealand. Having said that, it is worth noting that quite a few players from this geo quickly become VIPs on gambling projects. They are willing to make a lot of big deposits if your casino works well and the VIP manager gives the players proper attention.
Gambling has been rooted in New Zealand since ancient times. And although modern Maori are concerned that online gambling is gaining popularity in the country, but the fact remains: geo interesting, gamblers are gambling, deposits are willingly made.
We also recommend considering Facebook as your main source of traffic. According to Meta, the reach of FB ads reaches 60% of the total population.
However, there are a couple things to consider:
| Lic | AVG | Rank | MS | Brand | Rank/MS | iGaming | Rank/MS | Sportsbook | Brand | iGaming / Sportsbook |
|---|
What information is provided in the table?
Here are the statistics on search queries for the brand New Zealand separately by different countries and separately by iGaming and Sportsbook clusters (for convenience the columns are visually highlighted: red - for iGaming information, blue - for Sportsbook information). In case a brand consists of a word or phrase in widespread use - Brand frequency is calculated summarising the frequency of queries from iGaming + Sportsbook clusters.
Lic - this column indicates the icon of local licence of the brand in the country. Licence data is updated manually, without automatic aggregation, so there may be discrepancies with reality.
AVG (Average Frequency) - in this table, this is the average frequency of a branded query over the year (yellow graph).
Rank - shows the brand's place (by frequency of brand query or query cluster) in the country compared to other brands found in the country.
MS (Market Share) - market share calculated by brand frequency (or query cluster frequency) compared to other brands across the country.
If a brand frequency is found in a country that was not previously found in that country, this country is marked as "NEW..." (i.e. it is labelled as a recommendation to study the brand+country bundle as a possible new promotion market). (i.e. it is labelled as a recommendation to study the brand+country combination as a possible new promotion market).
Data is updated at least once a month. Collected from Google search engine.
Can this data be trusted?
All frequency data for analysis is collected automatically via API directly from the Google search engine. To form queries, combinations of queries like (brand + word/phrase) are used. It should be taken into account that although the data is taken from the Google search engine, but in some places it may contain contradictory information, both due to anomalies in the analytics on the Google side and human errors in the formation of brand queries. We review the received and generated data on the site and, if anomalies are detected, we make adjustments, which in the subsequent update collects data more accurately.
The data from the website should not be relied upon as an accurate measurement. This data is collected and generated on the platform in order to understand the possible demand for brands in different countries, as well as to understand the gambling market and the distribution of "forces" in it.
How does the data collection process take place?
There are several stages of data collection:
1. brand query. The system takes the name of the brand and collects the frequency of the brand query across the countries of the world available on Google. It is not uncommon for a branded query to be a commonly used word or phrase (e.g. "Raspberry" or "Alpha" or "Las Vegas"), then the frequency of the query will have completely inaccurate data that is not relevant to the company in question. In this case, "brand + casino" or "brand + bet" is added to the branded query, or the sum of frequencies from iGaming + Sportsbook clusters is taken into account instead of the branded frequency. This is done in order to exclude complete zeroing of brand frequency, and to collect instead narrower queries, but allowing to keep the brand statistics in the general picture of brands in the world and in each country separately.
2. iGaming and Sportsbook clusters - are collected from combinations of queries like "brand + casino" (+casino, +cassino, etc.) and "brand + bet" (+betting, +paris sportifs, +apuestas, etc.). That is, for each country the phrase "brand + casino" is formed, as well as phrases with the local use of the word "casino" in the native language. The same for the Sportsbook cluster, queries with "sports betting" are used, both widely used and localised in each country. The overall graph (red and blue) shows the sum of frequencies from all countries for each cluster, as well as their dynamics. The table by country shows local data formed from the sum of frequencies of cluster queries just for the country in question. If a brand already has the words "casino" or "bet" in its name, for example, "Coral casino", "Premier bet" - then when forming phrases for iGaming and Sportsbook clusters the words "casino" and "bet" added through a space are automatically removed and are not used in the formed phrases. This allows to more accurately form the key queries of users used in the search.
3. Clusters Registration, Promocode, Bonus, App - are formed similarly to the previous clusters, from combinations of commonly used queries in each country separately.
What does the "lock" icon mean?
The site provides a large amount of useful information on iGaming - available free of charge for all users. But there are also more complex developments of our team, which we actively use in our work and are not ready to provide full access to them on a free basis. At least the project has monthly expenses (API, refinements, parsing, constant expansion of information, human resources, etc.). Therefore, a decision was made to add paid access to such data. The Brands section is no exception. All basic information for understanding the market and demand for a brand in different countries is provided here for free. But more accurate analytics, as well as the display of "NEW markets" is closed in paid access.
How do I get full access?
To get full access to the closed information of the site - just go to the page "Prices" (top menu "About Us") and select the tariff "Resident". After payment the tariff will be assigned to you and you will get full access to all sections and data marked with the "lock" icon.
Gambling regulation
Gambling in the country:
Licensing
Local License:
DIA
About the population of the country
Official Language:
English
Believers:
33 %
Second Religion:
Basic information about the country
Name of country:
New Zealand
Code (2-digit):
NZ
Continent:
Australia and Oceania
Capital:
Wellington
Area of the country:
268,680 square kilometers.
Phone Code:
64
Currency (currency code):
New Zealand dollar (NZD)
Geographical features of the country
Neighborhood (16): Bay of Plenty, Wellington, Gisborne, Canterbury, Manawatu-Uanganui, Marlborough, Nelson, Northland, Auckland, Otago, Southland, Taranaki, Tasman, Waikato, West Coast, Hawkes Bay.
The modern territory of the country was partially or fully occupied by the following states: British Empire (now Great Britain).
New Zealand is washed by seas: Fiji Sea, Tasman Sea.
New Zealand has access to lakes: Taupo, Te Anau, Whakatipu, Elsmere, Ouanaka, Manapouri, Hawea, Pukaki, Tekapo, Rotorua, Huairarapa, Benmore, Hauroko, Huacaremoana, Ohau.
There are rivers running through the area: Uaikato, Kluta, Uonganui, Taieri, Rangitikei, Mataura, Uaiau, Uaitaki, Clarence, Oreti, Rangitaiki, Manawatu, Buller, Thames (Uaihou), Mohaka, Uairau, Fangaehu, Uaimakariri, Mokau.
There are straits in the waters of the country: Cook.
New Zealand owns the islands: Southern, Northern, Stewart (Rakiura), Chatham, Auckland, Great Barriere, Niue, Resoluchen, D'Urville, Campbell, Adams, Waiheke, Secretariat, Arapawa, Rarotonga, Pitt, Matakana, Mangaia, Raul, Little Barriere and others.
Mountains within the country: Cooke, Tasman, Dempierre, Vancouver, Silberhorn, Malt-Breen, Hicks, Ledenfeld, Graham, Torres, Sefton, Teichelman, Haast, La Perouse, Douglas, Heidinger, Magellan, Ruapehu, Taranaki, Ngauruhoe, and others.
Volcanoes are present in the area: Ruapehu, Ngauruhoe, Vulcanologist (Russian).
Famous caves in the country: Bulmer-Caverns, Ellis-Basin System, Netlebed System - Blizzard-Pot.
Discussions on country characteristics
Any registered user can share his/her experience of working on this country, tell about his/her «bumps in the road», problems, ideas, ask a question.
AffGate.com is an independent analytical platform for iGaming, SEO, and digital marketing.
We collect data from official sources, structure information about markets, companies and technologies, and make the industry more transparent and understandable for professionals.
AffGate.com is not an online casino and does not provide access to gambling. All information is provided for educational and analytical purposes only.
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