Gambling regulation
Gambling in the country:
Licensing
Local License:
MF
Top brands in the country
Top 5 brands (September 2024):
iGaming news in the country
Nothing found
Affiliates receiving traffic
CPA rate of different affiliate programmes
More about gambling regulation
The gambling market in Poland is one of the most strictly regulated in Eastern Europe. The legislation is based on strict control and clear rules.
The main regulatory decree is the Polish Gambling Act of 2009. The licensing authority (main regulator) is the Ministry of Finance. The regulation applies to all types of gambling.
Other Legal Acts:
National Tax Administration Act - defines the rules for conducting audits;
Tax Criminal Code.
The Gambling Act establishes a state monopoly over online gambling, with the exception of promotional lotteries and betting. In fact, these are the only authorized types of online gambling in Poland.
Online casinos and lotteries - exclusively under state control - Totalizator Sportowy
Private operators can only obtain licenses for sports betting, poker tournaments and land-based casinos
Measures have been introduced to combat illegal operators: site blocking, payment bans, blacklists
The state monopoly extends to «numerical» games, cash lotteries, televised bingo and slot machines outside casinos. The only permissible forms of betting are at fixed points of entry and via the Internet.
The gambling market in Poland continues to develop despite strict regulations. The key trend is the growing number of online players. This is facilitated by the continuous improvement of the internet infrastructure and the increasing availability of mobile devices.
About blocking and liability
High
Legislation:
Explicit ban/strict regulation on advertising by unregulated operators
The activity of the authorities:
High
Risk of harassment of non-residents:
Medium
The risk in entering the country:
Medium
Risk of extradition to the country:
High
Precedents (against non-residents):
Yes (regulatory measures)
Comment on the level of risk:
Poland: Developed market with strict regulation - no targeting without a license. Risk of extradition to the country is high - the country actively uses the European Arrest Warrant (EAW) mechanism for extradition requests from EU countries.
Blask.com data - index and top brands
Indicates the aggregate level of engagement and interest in all brands in a country. This indicator serves as a barometer for the iGaming industry and combines various indicators to give an overview of trends and changes in the market.
*BAP (Brand's Accumulated Power) - accumulated brand power, reflects the brand's share of consumer interest in the online gambling market. The relative presence of a brand in a country. The BAP graph is presented below:
Data for the section is provided by the analytical service Blask.com.. At the moment, the service's database contains information on more than 80+ countries and more than 2500 brands.
Gambling in the country
Slot machines are one of the most popular types of gambling in Poland. Also in demand:
46% residents of Poland bet on sports monthly. At the same time, 31% bet on sports on a weekly basis. This is a high participation rate.
Other measures of frequency of participation in sports betting:
The main audience of gambling in Poland is. men aged 35-44. 13%-24% of them play a few times a month.
What motivates players to bet:
The main motivation of almost half of the respondents is desire to make money.
Interesting fact: according to the 2020-2021 results, among 1,119 players, 14% met the criteria for the Severe Gambling Problems Index, 29% were at moderate risk, and 32.7% were at low risk.
Only 24.3% of the respondents did not exhibit symptoms indicative of gambling addiction problems.
Mobile devices have become the most popular gaming platform among Poles of all ages.
Audience Participation:
STS - the main and most popular sports betting platform in Poland.
The iGaming market in Poland is one of the most promising and fastest growing in Eastern Europe.
Portrait of a local user
Taxation
Payments
Barriers
Successful operation in the local market requires:
The Polish gambling market is losing billions to offshore operators - and there is nothing it can do about it. According to data announced at the European Economic Congress in Katowice, since 2017, players have lost about €50 billion to illegal operators. The country's budget has lost €1.3 billion in taxes.
Poland cannot stop the leakage of funds. Although there are heavy fines and criminal penalties for illegal gambling in the country, the rules do not apply to offshore jurisdictions.
Players, on the other hand, risk much more. For participation in gambling with offshore operators they may face a fine of up to €460 and even imprisonment for up to 3 years. Therefore, Polish players are not in a hurry to complain about gray operators.
Experts say that as long as the government punishes consumers rather than operators, the shadow market will only grow.
| Lic | AVG | Rank | MS | Brand | Rank/MS | iGaming | Rank/MS | Sportsbook | Brand | iGaming / Sportsbook |
|---|
What information is provided in the table?
Here is the statistics on search queries of brand Poland separately by different countries and separately by iGaming and Sportsbook clusters (for convenience the columns are visually highlighted: red - for iGaming information, blue - for Sportsbook information). In case a brand consists of a word or phrase in widespread use - Brand frequency is calculated summarising the frequency of queries from iGaming + Sportsbook clusters.
Lic - this column indicates the icon of local licence of the brand in the country. Licence data is updated manually, without automatic aggregation, so there may be discrepancies with reality.
AVG (Average Frequency) - in this table, this is the average frequency of a branded query over the year (yellow graph).
Rank - shows the brand's place (by frequency of brand query or query cluster) in the country compared to other brands found in the country.
MS (Market Share) - market share calculated by brand frequency (or query cluster frequency) compared to other brands across the country.
If a brand frequency is found in a country that was not previously found in that country, this country is marked as "NEW..." (i.e. it is labelled as a recommendation to study the brand+country bundle as a possible new promotion market). (i.e. it is labelled as a recommendation to study the brand+country combination as a possible new promotion market).
Data is updated at least once a month. Collected from Google search engine.
Can this data be trusted?
All frequency data for analysis is collected automatically via API directly from the Google search engine. To form queries, combinations of queries like (brand + word/phrase) are used. It should be taken into account that although the data is taken from the Google search engine, but in some places it may contain contradictory information, both due to anomalies in the analytics on the Google side and human errors in the formation of brand queries. We review the received and generated data on the site and, if anomalies are detected, we make adjustments, which in the subsequent update collects data more accurately.
The data from the website should not be relied upon as an accurate measurement. This data is collected and generated on the platform in order to understand the possible demand for brands in different countries, as well as to understand the gambling market and the distribution of "forces" in it.
How does the data collection process take place?
There are several stages of data collection:
1. brand query. The system takes the name of the brand and collects the frequency of the brand query across the countries of the world available on Google. It is not uncommon for a branded query to be a commonly used word or phrase (e.g. "Raspberry" or "Alpha" or "Las Vegas"), then the frequency of the query will have completely inaccurate data that is not relevant to the company in question. In this case, "brand + casino" or "brand + bet" is added to the branded query, or the sum of frequencies from iGaming + Sportsbook clusters is taken into account instead of the branded frequency. This is done in order to exclude complete zeroing of brand frequency, and to collect instead narrower queries, but allowing to keep the brand statistics in the general picture of brands in the world and in each country separately.
2. iGaming and Sportsbook clusters - are collected from combinations of queries like "brand + casino" (+casino, +cassino, etc.) and "brand + bet" (+betting, +paris sportifs, +apuestas, etc.). That is, for each country the phrase "brand + casino" is formed, as well as phrases with the local use of the word "casino" in the native language. The same for the Sportsbook cluster, queries with "sports betting" are used, both widely used and localised in each country. The overall graph (red and blue) shows the sum of frequencies from all countries for each cluster, as well as their dynamics. The table by country shows local data formed from the sum of frequencies of cluster queries just for the country in question. If a brand already has the words "casino" or "bet" in its name, for example, "Coral casino", "Premier bet" - then when forming phrases for iGaming and Sportsbook clusters the words "casino" and "bet" added through a space are automatically removed and are not used in the formed phrases. This allows to more accurately form the key queries of users used in the search.
3. Clusters Registration, Promocode, Bonus, App - are formed similarly to the previous clusters, from combinations of commonly used queries in each country separately.
What does the "lock" icon mean?
The site provides a large amount of useful information on iGaming - available free of charge for all users. But there are also more complex developments of our team, which we actively use in our work and are not ready to provide full access to them on a free basis. At least the project has monthly expenses (API, refinements, parsing, constant expansion of information, human resources, etc.). Therefore, a decision was made to add paid access to such data. The Brands section is no exception. All basic information for understanding the market and demand for a brand in different countries is provided here for free. But more accurate analytics, as well as the display of "NEW markets" is closed in paid access.
How do I get full access?
To get full access to the closed information of the site - just go to the page "Prices" (top menu "About Us") and select the tariff "Resident". After payment the tariff will be assigned to you and you will get full access to all sections and data marked with the "lock" icon.
Gambling regulation
Gambling in the country:
Licensing
Local License:
MF
About the population of the country
Official Language:
Polish
Believers:
86 %
Second Religion:
About the internet in the country
Mobile Internet:
58.7 %
Landline Internet:
40.2 %
Cf. internet speed:
40.1 Mbps
The country's domain zone:
.PL
Population growth:
Internet users:
Urbanization:
Urbanization - 60.2%
Languages in the country:
Polish (official) - 98.2%
Silesian - 1.4%
Other - 1.1%
Age structure:
0-14 - 14.2%
15-64 years old - 65.9%
65+ - 19.8%.
Middle age:
Total - 42.9
Men - 41.5
Women - 44.3
Literacy:
Total - 99.8%
Men - 99.8%
Women - 99.8%
Real GDP:
2021 - $1.527 trillion.
2022 - $1.613 trillion.
2023 - $1.616 trillion.
Real GDP growth:
2021 - 6.93%.
2022 - 5.64%.
2023 - 0.16%.
GDP per capita:
2021 - $40,500
2022 - $43,800
2023 - $44,100.
Basic information about the country
Name of country:
Poland
Code (2-digit):
PL
Continent:
Europe
Capital:
Warsaw
Area of the country:
312.685 square kilometers.
Phone Code:
48
Currency (currency code):
Zloty (PLN)
Geographical features of the country
voivodeship (16): Warmińsko-Mazurskie, Wielkopolskie, West Pomeranian, Kujawsko-Pomorskie, Lodz, Lubelskie, Lubusz, Mazowieckie, Małopolskie, Małopolskie, Lower Silesia, Opolskie, Podkarpackie, Podlaskie, Pomeranian, Świętokrzyskie, Silesia.
The modern territory of the country was partially or fully occupied by the following states: Hunnic Empire, Great Moravia, Holy Roman Empire, Galicia-Volyn principality, Mongol Empire, French Empire, Polish-Lithuanian Commonwealth, Russian Empire, Austro-Hungarian Empire, German Empire.
Poland is washed by seas: Baltic Sea.
There are rivers running through the area: Vistula, Odra, Warta, Western Bug, Narew, San, Noteci, Pilica, Wieprz, Szeszupe, Dunajec, Bubr, Lava, Lusatska Nisa, Wkra, Brda, Prosna, Drvenca, Vislok, Vda and others.
Poland owns the islands: Usedom, Wolin, Sobieszewo.
Mountains within the country: Bobcats, Snowy.
Famous caves in the country: Vielka-Sniezna, Visoka - Za-Siedmiu-Progami, Sniezna-Studna, Czarna, Zimna.
Discussions on country characteristics
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We collect data from official sources, structure information about markets, companies and technologies, and make the industry more transparent and understandable for professionals.
AffGate.com is not an online casino and does not provide access to gambling. All information is provided for educational and analytical purposes only.
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