| Rank | MS | Global | Rank/MS | iGaming | Rank/MS | Sportsbook | Global | iGaming / Sportsbook |
|---|
Rank — позиция бренда в стране, рассчитывается на основании MS (Market Share, доли рынка). Показывает данные как для брендового запроса (Global), так и отдельно по вертикалям iGaming и Sportsbook. Global — учитывается частота брендового запроса в Google (если брендовый запрос в виде широко применяемого слова/фразы, то в качестве Global считается сумма запросов из кластеров iGaming + Sportsbook. В качестве показателей кластера iGaming высчитывается частота запросов вида <бренд casino>, <бренд казино> и подобные на соответствующем языке страны. Аналогично рассчитывается частота кластера под вертикаль Sportsbook.
Gambling regulation
Gambling in the country:
Licensing
Local License:
SRIJ
Слоты по доли рынка
Affiliates receiving traffic
About blocking and liability
High
Legislation:
Explicit ban/strict regulation on advertising by unregulated operators
The activity of the authorities:
High
Risk of harassment of non-residents:
Medium
The risk in entering the country:
Medium
Risk of extradition to the country:
Low
Precedents (against non-residents):
Yes (regulatory measures)
Comment on the level of risk:
Portugal: Developed markets with strict regulation - no targeting without a license. Risk of extradition to the country is low, requests are rare.
Blask.com data - index and top brands
Indicates the aggregate level of engagement and interest in all brands in a country. This indicator serves as a barometer for the iGaming industry and combines various indicators to give an overview of trends and changes in the market.
Top brands in the country according to the Blask.com service
*BAP (Brand's Accumulated Power) - accumulated brand power, reflects the brand's share of consumer interest in the online gambling market. The relative presence of a brand in a country. The BAP graph is presented below:
Data for the section is provided by the analytical service Blask.com.. At the moment, the service's database contains information on more than 80+ countries and more than 2500 brands.
Gambling in the country
Portuguese regulator SRIJ has provided data on the regulated gambling market for the end of 2024:
Gambling regulation
Gambling in the country:
Licensing
Local License:
SRIJ
About the population of the country
Official Language:
Portuguese
Believers:
60 %
Second Religion:
About the internet in the country
Mobile Internet:
57.3 %
Landline Internet:
41.2 %
Cf. internet speed:
64.3 Mbps
The country's domain zone:
.PT
Population growth:
Internet users:
Urbanization:
Population - 67.9%.
Urbanization - 0.44%
Languages in the country:
Portuguese - 100%
Age structure:
0-14 years - 12.7%
15-64 years old - 65%
65 years and older - 22.3%
Middle age:
Total - 46.4
Men - 44.3
Women - 48.3
Literacy:
Total - 95.9%
Men - 97.8%
Women - 95.9%
Real GDP:
2021 - $402.682 billion.
2022 - $430.813 billion.
2023 - $441.697 billion.
Real GDP growth:
2021 - 5.74%.
2022 - 6.99%.
2023 - 2.53%.
GDP per capita:
2021 - $38,900
2022 - $41,300
2023 - $41,800
Basic information about the country
Name of country:
Portugal
Code (2-digit):
PT
Continent:
Europe
Capital:
Lisbon
Area of the country:
92,082 square kilometers.
Phone Code:
351
Currency (currency code):
Euro (EUR)
Geographical features of the country
Autonomous Region (2): Azores, Madeira.
County (18): Aveiro, Beja, Braga, Bragança, Viana do Castelo, Viseu, Vila Real, Guarda, Castelo Branco, Coimbra, Leiria, Lisbon, Portalegre, Porto, Santaren, Setubal, Faro, Évora.
The modern territory of the country was partially or fully occupied by the following states: Roman Republic, Roman Empire, Byzantine Empire (Eastern Roman Empire), Western Roman Empire, Kingdom of the Svevians, Kingdom of the Visigoths, Leon, Caliphate of Cordoba, Caliphate of Almohad, Portuguese Empire, Spanish Empire.
There are rivers running through the area: Tahoe, Duero, Guadiana, Minho, Mondego, Zezere, Sarraja, Tamega, Sado, Voga, Coa, Mira, Agueda, Corgu.
Portugal owns the islands: São Miguel, Madeira, Picou, Terceira, São Jorge, Faial, Flores, Santa Maria, Graciosa, Porto Santo.
Discussions on country characteristics
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