Sweden

Europe
Rank MS Global Rank/MS iGaming Rank/MS Sportsbook Global iGaming / Sportsbook

Rank — позиция бренда в стране, рассчитывается на основании MS (Market Share, доли рынка). Показывает данные как для брендового запроса (Global), так и отдельно по вертикалям iGaming и Sportsbook. Global — учитывается частота брендового запроса в Google (если брендовый запрос в виде широко применяемого слова/фразы, то в качестве Global считается сумма запросов из кластеров iGaming + Sportsbook. В качестве показателей кластера iGaming высчитывается частота запросов вида <бренд casino>, <бренд казино> и подобные на соответствующем языке страны. Аналогично рассчитывается частота кластера под вертикаль Sportsbook.

Gambling regulation

Gambling in the country:

Licensing

Local License:

Spelinspektionen

Online casinos:

Regulated

Online sports betting:

Regulated

Слоты по доли рынка

Данных по играм для данной страны не найдено

Affiliates receiving traffic

6.52
Boomerang Partners logo
6
брендов
0
offerers
138
GEO
белый список
6.59
Alpha Affiliates logo
11
брендов
0
offerers
27
GEO
белый список
5.69
R2D Partners logo
2
брендов
0
offerers
19
GEO
5.29
Pinnacle Affiliates logo
1
брендов
0
offerers
13
GEO
5
2
брендов
0
offerers
23
GEO
4.64
MematoGroup logo
3
брендов
0
offerers
26
GEO

About blocking and liability

Risk level

Medium

Legislation:

Regulated by the Gambling Act and the Marketing Code; affiliates are subject to marketing rules

The activity of the authorities:

Medium

Risk of harassment of non-residents:

Low

The risk in entering the country:

Low

Risk of extradition to the country:

Low

Precedents (against non-residents):

No/limited

Comment on the level of risk:

Sweden requires compliance with local marketing regulations; an open but controlled ecosystem. Promotion of unlicensed operators is risky, but harassment of non-residents is rare. Risk of extradition to the country is low, requests are rare.

Blask.com data - index and top brands

Blask data up to date as of 03.06.2025
blue - locally licensed brands
orange - international brands

Indicates the aggregate level of engagement and interest in all brands in a country. This indicator serves as a barometer for the iGaming industry and combines various indicators to give an overview of trends and changes in the market.

Sweden: top brands in the country

Top brands in the country according to the Blask.com service

[blaskcountry mode="demo" country="SE"]

*BAP (Brand's Accumulated Power) - accumulated brand power, reflects the brand's share of consumer interest in the online gambling market. The relative presence of a brand in a country. The BAP graph is presented below:

Data for the section is provided by the analytical service Blask.com.. At the moment, the service's database contains information on more than 80+ countries and more than 2500 brands.

Gambling regulation

Gambling in the country:

Licensing

Local License:

Spelinspektionen

Online casinos:

Regulated

Online sports betting:

Regulated

About the population of the country

Numeracy:

9.9m people.

Official Language:

Swedish

HDI:

0,952

Cf. wages:

US$2,720

Poverty rate:

0.9 %

Gini coefficient:

28.9 %

Believers:

19 %

Major Religion:

Christianity
(67.2 %)

Second Religion:

Atheism
(27 %)

About the internet in the country

Users:

91.3 %

Mobile Internet:

58.2 %

Landline Internet:

39.9 %

Cf. internet speed:

73.6 Mbps

The country's domain zone:

.SE

Basic information about the country

Name of country:

Sweden

Code (2-digit):

SE

Continent:

Europe

Country level:

Tier 1

Capital:

Stockholm

Area of the country:

449.964 square kilometers.

Phone Code:

46

Currency (currency code):

Swedish krona (SEK)

Geographical features of the country

Administrative division into regions

Len (21): Blekinge, Värmland, Västerbotten, Västernorrland, Västmanland, Västra-Götaland, Gotland, Dalarna, Övleborg, Jönköping, Kalmar, Krunuberg, Norrbotten, Södermanland, Skåne, Stockholm, Uppsala, Halland, Örebro, Östergötland.

Country Features

The present-day territory of the country was partially or fully occupied by the following states: Kalmar Union.

Sweden is washed by seas: Baltic Sea.

Sweden has access to lakes: Venern, Wettern, Melaren, Sturshön, Hjalmarren, Turnetresk, Siljan, Hurnavan, Bolmen, Sommen, Siidasiavri, Overuman.

There are rivers running through the area: Turneelven, Kalixelven, Klarelven, Ongermanelven, Umeelven, Luleelven, Yusnan, Indalselven, Shellefteelven, Piteelven, Jungan, Muonioelven, Etran, Yide-Elv, Dalelven, Nissan, Viskan, Mutalaström, Göta-Elv.

There are straits in the waters of the country: Kattegat, Skagerrak, Cedra-Kvarken, Öresund (Zund).

Sweden owns the islands: Gotland, Öland, Urust, Hisingen, Vermdø, Cjørn, Forø, Grasø, Härtsjön, Alnön, Ingarö, Justerø, Hemsjön, Mörkön, Homön, Hornjön, Gotska-Sandjön, Votø, Lidingö, Sandjön and others.

Mountains within the country: Kebnekaise.

Famous caves in the country: Coralgrottan, Lumelundagrotan.

Discussions on country characteristics

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