Gambling regulation
Gambling in the country:
State regulation
Local License:
Example: NJDGE
iGaming news in the country
Журналист McKay Coppins провел эксперимент, делая ставки на спортивные события в США.
CFTC выпустила первое в 2026 году руководство по предикционным рынкам и торговле event-контрактами.
Affiliates receiving traffic
State/Region
iGambling
iBetting
Virginia
ban🚫
Virginia Lottery
North Carolina
ban🚫
NC Lottery
Arizona
ban🚫
Arizona Department of Gaming
Washington
ban🚫
🚫 prohibition
California
ban🚫
🚫 prohibition
Minnesota
ban🚫
🚫 prohibition
Colorado
ban🚫
Colorado Division of Gaming
Indiana
ban🚫
Indiana GC
South Carolina
ban🚫
🚫 prohibition
Texas
ban🚫
🚫 prohibition
Tennessee
ban🚫
Tennessee SWC
Louisiana
ban🚫
LGCB
Wisconsin
ban🚫
🚫 prohibition
Maryland
ban🚫
MLGCA
Oklahoma
ban🚫
🚫 prohibition
About blocking and liability
High
Legislation:
Fragmented: federal acts (UIGEA) + different states with their own bans/regulations
The activity of the authorities:
High (state AGs and federal agencies increase pressure on offshore sites)
Risk of harassment of non-residents:
Medium
The risk in entering the country:
Medium
Risk of extradition to the country:
High
Precedents (against non-residents):
Yes (mainly actions against operators and payment infrastructure)
Comment on the level of risk:
In the US, regulation is very fragmented, with some states cracking down hard on offshore sites and advertising campaigns. DOJ and local AGs have become coordinated against large-scale illegal networks. Foreign affiliates are usually not the primary target, but financial lawsuits/blocks and requests to payment providers are a real threat. The US has hundreds of bilateral agreements; actively pursue international fraud schemes, financial crimes, cyber-fraud. If you are physically in the country, or in a partner country (many countries), the risk of extradition and prosecution is very real. Especially high if the arbitration is related to financial strikes (card handling, laundering, massive fraud schemes), or if the US considers the activity part of a criminal scheme. There are no treaties with many countries - e.g. China, Russia - which reduces the risk of extradition from them.
Gambling in the country
In the summer of 2024, the National Council of Legislators of Gaming States (NCLGS) proposed to legalize online gambling in all states, as it is the one that brings stable income, unlike sports betting. The corresponding bill has already been created. Its discussion by officials was to begin in August, and the final set of rules was to be determined in December 2024.
As of mid-summer 2024, online betting in the U.S. is legal in 38 states out of 51, as well as the District of Columbia, when online casinos are only available in 7. According to the data, U.S. gambling revenue in Q1 2024 has already reached a record $17.67 billion. The online segment's cumulative GGR reached $5.31 billion and for the first time accounted for 29.3% of the total quarterly GGR.
However, while legalized operators are gaining momentum, offshore operators are already «collecting the cream»: in 2023 gray iGaming brought GGR of $9.5 billion in three key markets: New York (only betting is legal), New Jersey (only online gambling is legal) and Minnesota (iGaming is illegal). Three states continue to host more than 800 unlicensed operators.
Today, the black market of online gambling has full freedom of action in the USA, as the legalization of iGaming in different states requires more time to move through the legislative bodies, which is not the case with sports betting. This is probably due to skepticism on the part of authorities and offline casino operators, who fear that online gambling will completely «strangle» land-based establishments.
But third-party researchers, regardless of the legalization of online gambling, predict that within five years the online industry will experience an even more impressive compound annual growth rate (CAGR) of 16.52% from 2024 to 2029, which is attributed to the entrenched gambling culture and the rapid development of sports betting in the country. But given the potential mass legalization of online casinos, the US iGaming market may «explode» in 2025: in that case, we will be talking about a completely different growth rate and GGR.
| Lic | AVG | Rank | MS | Brand | Rank/MS | iGaming | Rank/MS | Sportsbook | Brand | iGaming / Sportsbook |
|---|
What information is provided in the table?
Here we present statistics on search queries of the US brand separately by different countries and separately by iGaming and Sportsbook clusters (for convenience the columns are visually highlighted: red - for iGaming information, blue - for Sportsbook information). In case a brand consists of a word or phrase in widespread use - Brand frequency is calculated summarily from the frequencies of queries from iGaming + Sportsbook clusters.
Lic - this column indicates the icon of local licence of the brand in the country. Licence data is updated manually, without automatic aggregation, so there may be discrepancies with reality.
AVG (Average Frequency) - in this table, this is the average frequency of a branded query over the year (yellow graph).
Rank - shows the brand's place (by frequency of brand query or query cluster) in the country compared to other brands found in the country.
MS (Market Share) - market share calculated by brand frequency (or query cluster frequency) compared to other brands across the country.
If a brand frequency is found in a country that was not previously found in that country, this country is marked as "NEW..." (i.e. it is labelled as a recommendation to study the brand+country bundle as a possible new promotion market). (i.e. it is labelled as a recommendation to study the brand+country combination as a possible new promotion market).
Data is updated at least once a month. Collected from Google search engine.
Can this data be trusted?
All frequency data for analysis is collected automatically via API directly from the Google search engine. To form queries, combinations of queries like (brand + word/phrase) are used. It should be taken into account that although the data is taken from the Google search engine, but in some places it may contain contradictory information, both due to anomalies in the analytics on the Google side and human errors in the formation of brand queries. We review the received and generated data on the site and, if anomalies are detected, we make adjustments, which in the subsequent update collects data more accurately.
The data from the website should not be relied upon as an accurate measurement. This data is collected and generated on the platform in order to understand the possible demand for brands in different countries, as well as to understand the gambling market and the distribution of "forces" in it.
How does the data collection process take place?
There are several stages of data collection:
1. brand query. The system takes the name of the brand and collects the frequency of the brand query across the countries of the world available on Google. It is not uncommon for a branded query to be a commonly used word or phrase (e.g. "Raspberry" or "Alpha" or "Las Vegas"), then the frequency of the query will have completely inaccurate data that is not relevant to the company in question. In this case, "brand + casino" or "brand + bet" is added to the branded query, or the sum of frequencies from iGaming + Sportsbook clusters is taken into account instead of the branded frequency. This is done in order to exclude complete zeroing of brand frequency, and to collect instead narrower queries, but allowing to keep the brand statistics in the general picture of brands in the world and in each country separately.
2. iGaming and Sportsbook clusters - are collected from combinations of queries like "brand + casino" (+casino, +cassino, etc.) and "brand + bet" (+betting, +paris sportifs, +apuestas, etc.). That is, for each country the phrase "brand + casino" is formed, as well as phrases with the local use of the word "casino" in the native language. The same for the Sportsbook cluster, queries with "sports betting" are used, both widely used and localised in each country. The overall graph (red and blue) shows the sum of frequencies from all countries for each cluster, as well as their dynamics. The table by country shows local data formed from the sum of frequencies of cluster queries just for the country in question. If a brand already has the words "casino" or "bet" in its name, for example, "Coral casino", "Premier bet" - then when forming phrases for iGaming and Sportsbook clusters the words "casino" and "bet" added through a space are automatically removed and are not used in the formed phrases. This allows to more accurately form the key queries of users used in the search.
3. Clusters Registration, Promocode, Bonus, App - are formed similarly to the previous clusters, from combinations of commonly used queries in each country separately.
What does the "lock" icon mean?
The site provides a large amount of useful information on iGaming - available free of charge for all users. But there are also more complex developments of our team, which we actively use in our work and are not ready to provide full access to them on a free basis. At least the project has monthly expenses (API, refinements, parsing, constant expansion of information, human resources, etc.). Therefore, a decision was made to add paid access to such data. The Brands section is no exception. All basic information for understanding the market and demand for a brand in different countries is provided here for free. But more accurate analytics, as well as the display of "NEW markets" is closed in paid access.
How do I get full access?
To get full access to the closed information of the site - just go to the page "Prices" (top menu "About Us") and select the tariff "Resident". After payment the tariff will be assigned to you and you will get full access to all sections and data marked with the "lock" icon.
Gambling regulation
Gambling in the country:
State regulation
Local License:
Example: NJDGE
About the population of the country
Official Language:
English
Believers:
56 %
Second Religion:
Basic information about the country
Name of country:
U.S.
Code (2-digit):
US
Continent:
North America
Capital:
Washington, D.C.
Area of the country:
9,522,057 square kilometers.
Phone Code:
'+1 xxx
Currency (currency code):
US dollar (USD)
Geographical features of the country
County: Columbia.
Staff (50): Idaho, Iowa, Alabama, Alaska, Arizona, Arkansas, Wyoming, Washington, Vermont, Virginia, Wisconsin, Hawaii, Delaware, Georgia, West Virginia, Illinois, Indiana, California, Kansas, Kentucky, Colorado, Connecticut, Louisiana, Massachusetts, Minnesota, Washington, Mississippi, Missouri, Michigan, Montana, Maine, Maryland, Nebraska, Nevada, New Hampshire, New Jersey, New York, New Mexico, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, North Dakota, North Carolina, North Carolina, Tennessee, Texas, Florida, South Dakota, South Carolina, Utah.
The modern territory of the country was partially or fully occupied by the following states: the Spanish Empire, the British Empire (now Great Britain), the French Empire, the Russian Empire, the Mexican Empire.
The United States is washed by seas: Bering Sea, Gulf of Mexico, Chukchi Sea, Beaufort Sea.
The U.S. has access to the lakes: Upper, Huron, Michigan, Erie, Erie, Ontario, Great Salt, Woodland, Iliamna, Okeechobee, Pontchartrain, Beaucharova, Red Lake, Champlain, St. Clair, Selawik, Salton Sea, Rainy Lake, Naknek, Winnebego, Mille Lacs, and others.
There are rivers running through the area: Missouri, Mississippi, Yukon, Rio Grande (Rio Bravo del Norte), Brazos, Arkansas, Colorado, Red River, Ohio, Columbia, Snake, Yellowstone, Tennessee, Caneidian River, St. Lawrence, Milk, Green River, White River, James River, Kuskokwim, and others.
There are straits in the waters of the country: Florida, Shelikhova, Bering.
The U.S. owns the islands: Hawaii Grand, Kadiak, Puerto Rico, Prince of Wales, Chichagova, St. Lawrence, Admiralty, Nunivak, Unimak, Baranova, Long Island, Revilliahihedo, Kupriyanova, Unalashka, Nelson, Kuiu, Maui, Afognak, Umnak, Oahu and others.
Mountains within the country: Denali, St. Elias, Foraker, Bona, Blackburn, Sanford, Peak 15800, Churchill, Fairwater, Hubbard, Bair, Peak 14721, Hunter, Elverstone, Whitney, Aiello, Elbert, Harward, Rainier, Williamson and others.
Volcanoes are present in the area: Rainier, Mauna Loa, Lassen Peak, St. Helens, Katmai, Cleveland, Cowpens, Akutan, Kilauea, Okmok, Anatahan, Adagdag, North Gorda Ridge.
There are deserts on the territory of the country: Arctic, Great Basin, Chihuahua, Sonora (Hila), Mojave, Owyhee.
Famous caves in the country: Mammoth, Jewel, Wind, Lechugia, Fisher Ridge, Fryers Hole, Hellhole, Kazumura, Organ (Greenbrier), Blue Spring Cave, Carlsbad, Cumberland Caverns, Scott Hollow, Sloans-Walley, Xanadu Cave, Hole (Boggsa), Binkleys, Culverson Creek, Butler - Sinking Creek.
Discussions on country characteristics
Any registered user can share his/her experience of working on this country, tell about his/her «bumps in the road», problems, ideas, ask a question.
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We collect data from official sources, structure information about markets, companies and technologies, and make the industry more transparent and understandable for professionals.
AffGate.com is not an online casino and does not provide access to gambling. All information is provided for educational and analytical purposes only.
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