Gambling regulation
Gambling in the country:
Licensing
Local License:
PlayCity
Top payment systems
Top payment methods (January 2025):
iGaming news in the country
Nothing found
Affiliates receiving traffic
More about gambling regulation
On April 1, 2025, the provisions of a new law regulating the gambling industry became effective in Ukraine. The document prohibits advertising and sponsorship of gambling games and strengthens control over operators.
A new state regulator of the gambling industry has been created in Ukraine - PlayCity Agency
Today (March 2025) the Cabinet of Ministers of Ukraine has approved the creation of a new state body - PlayCity Agency. It will become the key link of the executive branch responsible for the implementation of the state policy in the sphere of gambling and lotteries
What is known about the new regulator
⏳ The agency will report to and be coordinated through the Minister of Digital Transformation, who simultaneously holds the position of Deputy Prime Minister for Innovation, Education, Science and Technology
⏳ From April 1, 2025, the power to regulate the gambling market will be fully transferred to PlayCity, which will be under the Ministry of Digital Transformation
⏳ The new agency will be based in the same location where CRAIL was formerly located
⏳ The agency will have a staff of 61 people
What's going to change
The powers of CRAIL (the previous regulator) were officially transferred to the Ministry of Digital Transformation back on February 14. Since then, the Ministry of Digital Transformation has been responsible for shaping and implementing policy in the gambling and lottery sector
PlayCity funding for 2025 is provided within the existing budget previously allocated to CRAIL. According to the deputies' statements, the reallocation of funds will not require additional expenditures
The creation of the new agency is another step in the transformation of gambling market regulation in Ukraine, where more and more powers are concentrated in the hands of a digital agency
About blocking and liability
Medium
Legislation:
Ambiguous / requires verification
The activity of the authorities:
Medium
Risk of harassment of non-residents:
Low
The risk in entering the country:
Low
Risk of extradition to the country:
Low
Precedents (against non-residents):
No data
Comment on the level of risk:
Ukraine: Current assessment is preliminary - local inspection is recommended. It is possible to work with caution if there are no explicit prohibitions. Risk of extradition to the country is low, requests are rare.
Gambling in the country
Ukraine is a market with complex regulation, which was actively developing until February 2022. Thanks to a high level of digitalization, active marketing campaigns by various operators and convenient verification - more and more players came to online casinos. The average check per player was not very high, but the figure was steadily growing from year to year.
⚪️ Key changes
⏳ Introduces a «controlled play» format with time and expense limits
⏳ Advertising of gambling games on television and radio at night (from 23:00 to 06:00) is prohibited
⏳ Media and platform advertising is allowed if their audience is over 21 years of age
⏳ Sponsorship is prohibited, except for sports sponsorship
⚪️ Additional prohibitions
⏳ Participation of military, volunteer, and media personalities in advertising
⏳ Use of military themes
⏳ Free bonuses without betting
⏳ Spam mailings and calls to contact databases without the recipient's consent
⏳ Offer or reimbursement of expenses for participation in gambling activities
⏳ Accepting bets on credit
⚪️ Controls and sanctions
⏳ Licenses for companies with tax debts banned
⏳ All settlements are cash only through banks
⏳ Instead of announced inspections, authorities will anonymously test services as regular players and capture possible violations on video
The law also applies to lotteries and introduces additional restrictions: companies whose owners or officers have ties to the Russian Federation or do not meet the requirements for business reputation will not be able to obtain a license.
| Lic | AVG | Rank | MS | Brand | Rank/MS | iGaming | Rank/MS | Sportsbook | Brand | iGaming / Sportsbook |
|---|
What information is provided in the table?
Here is the statistics on search queries for the brand Ukraine separately by different countries and separately by iGaming and Sportsbook clusters (for convenience the columns are visually highlighted: red - for iGaming information, blue - for Sportsbook information). In case a brand consists of a word or phrase in widespread use - Brand frequency is calculated summarily from the frequencies of queries from iGaming + Sportsbook clusters.
Lic - this column indicates the icon of local licence of the brand in the country. Licence data is updated manually, without automatic aggregation, so there may be discrepancies with reality.
AVG (Average Frequency) - in this table, this is the average frequency of a branded query over the year (yellow graph).
Rank - shows the brand's place (by frequency of brand query or query cluster) in the country compared to other brands found in the country.
MS (Market Share) - market share calculated by brand frequency (or query cluster frequency) compared to other brands across the country.
If a brand frequency is found in a country that was not previously found in that country, this country is marked as "NEW..." (i.e. it is labelled as a recommendation to study the brand+country bundle as a possible new promotion market). (i.e. it is labelled as a recommendation to study the brand+country combination as a possible new promotion market).
Data is updated at least once a month. Collected from Google search engine.
Can this data be trusted?
All frequency data for analysis is collected automatically via API directly from the Google search engine. To form queries, combinations of queries like (brand + word/phrase) are used. It should be taken into account that although the data is taken from the Google search engine, but in some places it may contain contradictory information, both due to anomalies in the analytics on the Google side and human errors in the formation of brand queries. We review the received and generated data on the site and, if anomalies are detected, we make adjustments, which in the subsequent update collects data more accurately.
The data from the website should not be relied upon as an accurate measurement. This data is collected and generated on the platform in order to understand the possible demand for brands in different countries, as well as to understand the gambling market and the distribution of "forces" in it.
How does the data collection process take place?
There are several stages of data collection:
1. brand query. The system takes the name of the brand and collects the frequency of the brand query across the countries of the world available on Google. It is not uncommon for a branded query to be a commonly used word or phrase (e.g. "Raspberry" or "Alpha" or "Las Vegas"), then the frequency of the query will have completely inaccurate data that is not relevant to the company in question. In this case, "brand + casino" or "brand + bet" is added to the branded query, or the sum of frequencies from iGaming + Sportsbook clusters is taken into account instead of the branded frequency. This is done in order to exclude complete zeroing of brand frequency, and to collect instead narrower queries, but allowing to keep the brand statistics in the general picture of brands in the world and in each country separately.
2. iGaming and Sportsbook clusters - are collected from combinations of queries like "brand + casino" (+casino, +cassino, etc.) and "brand + bet" (+betting, +paris sportifs, +apuestas, etc.). That is, for each country the phrase "brand + casino" is formed, as well as phrases with the local use of the word "casino" in the native language. The same for the Sportsbook cluster, queries with "sports betting" are used, both widely used and localised in each country. The overall graph (red and blue) shows the sum of frequencies from all countries for each cluster, as well as their dynamics. The table by country shows local data formed from the sum of frequencies of cluster queries just for the country in question. If a brand already has the words "casino" or "bet" in its name, for example, "Coral casino", "Premier bet" - then when forming phrases for iGaming and Sportsbook clusters the words "casino" and "bet" added through a space are automatically removed and are not used in the formed phrases. This allows to more accurately form the key queries of users used in the search.
3. Clusters Registration, Promocode, Bonus, App - are formed similarly to the previous clusters, from combinations of commonly used queries in each country separately.
What does the "lock" icon mean?
The site provides a large amount of useful information on iGaming - available free of charge for all users. But there are also more complex developments of our team, which we actively use in our work and are not ready to provide full access to them on a free basis. At least the project has monthly expenses (API, refinements, parsing, constant expansion of information, human resources, etc.). Therefore, a decision was made to add paid access to such data. The Brands section is no exception. All basic information for understanding the market and demand for a brand in different countries is provided here for free. But more accurate analytics, as well as the display of "NEW markets" is closed in paid access.
How do I get full access?
To get full access to the closed information of the site - just go to the page "Prices" (top menu "About Us") and select the tariff "Resident". After payment the tariff will be assigned to you and you will get full access to all sections and data marked with the "lock" icon.
Gambling regulation
Gambling in the country:
Licensing
Local License:
PlayCity
About the population of the country
Official Language:
Ukrainian
Believers:
73 %
Second Religion:
Basic information about the country
Name of country:
Ukraine
Code (2-digit):
UA
Continent:
Europe
Capital:
Kiev
Area of the country:
467.544 square kilometers.
Phone Code:
380
Currency (currency code):
Hryvnia (UAH)
Geographical features of the country
City with special statusKiev.
Area (22): Vinnytsia, Volyn, Dnipropetrovsk, Zhytomyr, Zhytomyr, Zakarpattya, Zaporizhia, Ivano-Frankivsk, Kyiv, Kirovograd, Lviv, Mykolaiv, Odessa, Poltava, Rivne, Sumy, Ternopil, Kharkiv, Kherson, Khmelnytskyi, Cherkasy, Chernihiv, Chernivtsi.
The modern territory of the country was partially or fully occupied by the states: Olbia, Bosporan Kingdom, Pontic Kingdom (Pontus), Roman Empire, Dacia, Byzantine Empire (Eastern Roman Empire), Hunnic Empire, Avar Kaganate, Great Bulgaria, Khazar Kaganate, First Bulgarian Kingdom, Great Moravia, Old Russian State, Principality of Turov, Principality of Chernigov, Principality of Galicia, Principality of Pereyaslavl, Novgorod-Severe Principality, Kiev Principality, Volyn Principality, Vladimir Rus, Second Bulgarian Empire, Galicia-Volyn Principality, Mongol Empire, Golden Horde (Ulus Dzhuchi), Grand Duchy of Lithuania, Ottoman Empire, Crimean Khanate, Russian Empire, Polish-Lithuanian Commonwealth, Russian Empire, German Empire, Union of Soviet Socialist Republics.
Ukraine is washed by seas: The Black Sea.
Ukraine has access to the lakes: Ialpug, Cahul, Kugurlui, Shagany.
There are rivers running through the area: Danube, Dnieper, Dneper, Dniester, Desna, Seversky Donets, Tisa, Prut, Southern Bug, Pripyat, Western Bug, Siret, Psyol, Sozh, Ingulets, Vorskla, San, Teterev, Sula, Orel, Ros and others.
Ukraine owns the islands: Jarylgach.
Mountains within the country: Hoverla, Brebeneskul.
Famous caves in the country: Optimistic, Lakeside, Cinderella, Mlinky.
Discussions on country characteristics
Any registered user can share his/her experience of working on this country, tell about his/her «bumps in the road», problems, ideas, ask a question.
AffGate.com is an independent analytical platform for iGaming, SEO, and digital marketing.
We collect data from official sources, structure information about markets, companies and technologies, and make the industry more transparent and understandable for professionals.
AffGate.com is not an online casino and does not provide access to gambling. All information is provided for educational and analytical purposes only.
© 2024-2026 AffGate.com.
