Uzbekistan

Asia

Gambling regulation

Gambling in the country:

Licensing

Local License:

-

Online casinos:

Regulated

Online sports betting:

Regulated

Top payment systems

Top Payment Methods (October 2024):

  • uzcard
  • humo_card
  • telegram_pay

iGaming news in the country

Nothing found

Affiliates receiving traffic

7.36
Gambling Craft logo
4
brands
0
offerers
19
countries
whitelist
6.82
1win Partners logo
1
brands
0
offerers
35
countries
6.74
Royal Partners logo
13
brands
0
offerers
21
countries
6.67
StarzPartners logo
1
brands
0
offerers
14
countries
whitelist
6.52
Boomerang Partners logo
6
brands
0
offerers
138
countries
whitelist
6.05
0
brands
0
offerers
9
countries

CPA rate of different affiliate programmes

Linebet Partners logo
(ASO, SEO)

ASO, SEO

20 - 50 $/€

KPI: Redep ≥ 2.5, Minimum 20 FTD, Average deposit ≥ $10 in 10 days

25 - 50 $/€

FB

25 - 40 $/€

More about gambling regulation

Legalization of iGaming in Uzbekistan

Since January 1, 2025, Uzbekistan has legalized the organization of online casinos, lotteries and betting activities.

The strengths of having a license:

White work of payment cards, passability can be screwed up to 90%+
Extensive advertising opportunities:
- whiteboards on Google, FB;
- offline advertising, etc.
The license is issued for 5 years at a time, which is important for strategic entry into this geo.
Players are exempt from paying taxes on winnings.
Everyone over the age of 18 is eligible to play, regardless of citizenship.

Risks, Costs and Liabilities:

Servers need to be moved to Uzbekistan
Register a legal entity in Uzbekistan
Contribute authorized capital of $4.3 million (UZS 56 billion)
Deposit a reserve fund of $2.2 million (28 billion UZS)
Pay the filing and state fees, totaling about $22,000.
Taxes: relying on lex.uz source it was found that businesses have to pay 1% of the players' bets as tax. This is actually VERY much (with RTP of 96% it is 25% GGR). At the same time on news resources there is a figure of 4% from GGR (spot.uz, upl.uz).
Provide quarterly reporting

Sources:

https://upl.uz/obshestvo/47432-news.html
https://lex.uz/docs/7257887
https://www.spot.uz/ru/2024/04/26/gambling/

About blocking and liability

Risk level

Medium

Legislation:

Ambiguous / local regulation

The activity of the authorities:

Medium

Risk of harassment of non-residents:

Low

The risk in entering the country:

Low

Risk of extradition to the country:

Low

Precedents (against non-residents):

No data

Comment on the level of risk:

Uzbekistan: Can be operated with caution; local due diligence is recommended before large-scale campaigns. Risk of extradition to the country is low, requests are rare.

Gambling in the country

Almost 20 years after the ban, the legal online gambling market in Uzbekistan officially launched on January 1, 2025.

The main reason for the legalization of betting and gambling on the Internet was the growth of ludomania and fraud among the population, as well as the outflow of financial resources abroad. According to expert estimates, from $350 million to $1 billion flows out of the country every year.

In addition, according to the report of the Consumer Protection Agency for 2021, state agencies conducted 27 thousand investigations related to illegal activities of offline bookmakers and betting platforms.

According to official data, within 5 years the government of Uzbekistan plans to study the peculiarities of operators' work, as well as to consider the possibility of introducing more effective taxation mechanisms, taking into account profitability and exercising effective control.

Population

The population of the country is more than 36 million. 50.5% of the inhabitants are urban dwellers.

National Composition: Uzbeks - 83.8%, Tajiks - 4.8%, Russians - 2.3%, Kazakhs - 2.5%, others (Karakalpaks, Kyrgyz, Koreans, Tatars, Turkmens) - 6.6%.

Average age - 29 years. The average life expectancy is 73 years.

Age distribution:  

  •  0-4 years: 8.1%
  •  5-12 years: 14.3%
  • 13-17 years old: 8.5%.
  • 18-24 years old: 10.2%
  • 25-34 years old: 16.7%
  • 35-44 years: 14.9%.
  • 45-54 years: 12.4%
  • 55-64 years: 8.8%
  • 65+ years: 6,1%

- Men: 50.1%

- Women: 49.9%

Education and languages

  • Literacy level: 99%
  • State language: Uzbek (native language for 74% population)
  • Russian language: about 14% citizens are fluent and about 50% residents understand Russian speech, as the jurisdiction was part of the USSR for 67 years
  • English language: about 11% Uzbeks know the language well (mostly young people)

Religion: Muslims - 96%, Orthodox - 2%, others (Catholics, Jews, atheists) - 2%.

Major cities: Tashkent (capital), Samarkand, Namangan, Andijan, Bukhara.

Currency: Uzbek soum (UZS). 100 USD = 1,293,293 UZS

Financial capacity

Last year, the poverty rate among residents dropped from 11% to 8.9%.

The greatest reduction in socio-economic vulnerability was observed in Bukhara Province (from 11.8% to 8.7%), Samarkand Province (from 10.5% to 7.5%), Namangan Province (from 10.4% to 7.6%) and the Republic of Karakalpakstan (from 13.6% to 10.8%).

The structure of personal income for last year:

  • wages - 42.6% (in 2023 - 41.9%)
  • business income - 22.9% (21.4%)
  • pensions, social benefits and subsidies - 18.2% (18.9%)
  • income from agriculture and horticulture - 10.7% (9.8%)
  • transfers from abroad - 2% (3.1%)
  • other income - 3.6% (4.9%)

The unemployment rate for the past (2024) year:

  • Total - 3.6% (in 2023 - 4.9%)
  • among the youth, 10.3%.
  • among women - 10.3%
  • for men - 8.5%

Average salary - from $350. Minimum wage - from $90.

As a rule, on the 15th of each month an advance payment is given, and by the 5th of the following month - a monthly salary.

mentality

Uzbek culture, like Chinese, Japanese and Kazakh culture, is categorized as collectivist type.

Mahalla is a key social institution in the country. It is an urban neighborhood with a system of local self-government, where residents jointly solve problems. Unlike other Muslim countries, in Uzbekistan the status of makhalla is enshrined in legislation.

Public opinion is extremely important for Uzbeks. The population tends to demonstrate their prosperity and achievements in order to form a positive image among others.

It is not customary to show aggression in the country. This trait of the national character has developed historically: Uzbeks have traditionally been engaged in trade, which implies an exceptionally benevolent attitude towards the customer.

There is a clear hierarchy of family relationships: children are brought up in strictness, the woman is largely subordinate to her husband and mother-in-law, and the man always has the last word.

The family occupies a central place in the lives of citizens, being the basis of their social structure. Often several generations live together, and family values have a higher significance than individual values.

Large purchases are discussed collectively. In addition, advertising with the older generation is more trustworthy.

Traditional holidays (Nowruz, Ramadan Khait and Kurban Khait) are periods of active spending, so promotions, raffles, cross-marketing demonstrate high efficiency. Marketing emphasizing benefits for family and status is especially relevant.

Residents value personal recommendations and word of mouth, for this reason advertising with testimonials or local influencers works better than direct promotion.

Most Uzbeks observe traditions, such as fasting during Ramadan, but in everyday life religiosity is moderate.

Status of gambling

Online casinos and online betting are allowed in the state. The regulatory body is the National Agency for Advanced Projects (NAPP), which controls both gambling and the stock market, insurance organizations and the activities of the Central Securities Depository.

The functions of monitoring the compliance of game organizers with legislative acts are carried out jointly with the Department for Combating Economic Crimes.

Chronology of the formation of the legal gambling industry

  • On September 1, 2007, gambling and other risk-based games were prohibited and liability for organizing such activities was provided for
  • On December 5, 2019, the president of Uzbekistan signed a decree «On measures to raise the development of soccer in Uzbekistan to a completely new stage». As a result, offline betting shops were legalized on January 1, 2021
  • On April 6, 2022, the head of the country signed a decree abolishing the legalization of gambling establishments
  • On April 19, 2024 was signed a document legalizing gambling and lotteries on the Internet from January 1, 2025
  • The jurisdiction officially launched a legal online casino and online sports betting market in early 2025

Requirements for operators to obtain a 5-year license

  1. Residents of Uzbekistan may organize activities using servers and domain names registered in the territory of the country
  2. Companies are required to have authorized capital of at least 56.25 billion soums ($4.4 million) and a reserve fund of 28.125 billion soums ($2.2 million)
  3. The license fee amounts to 187.5 million soums (about $15 thousand), for making changes to the license - 93.75 million soums ($7.3 thousand)
  4. Tax for operators is 4% less winnings paid and bets returned

Organizations are also allowed to accept residents and non-residents of the country as players.

Betting on local events or youth sports, with the exception of international competitions, is prohibited.

Rules concerning players

  1. Players may only be over 18 years of age
  2. Users are exempt from paying taxes on winnings

Restrictions and regulations for legal gambling and betting advertising

  1. Advertising is only allowed for licensed businesses and must be targeted to citizens 18 years of age or older
  2. Companies are prohibited from using images and messages that may appeal to minors and from promoting their services online
  3. Ads are required to exclude information promoting gambling as a means of solving financial problems
  4. It is unacceptable to use celebrities or people of public trust in advertising
  5. Gambling advertisements are prohibited near schools, educational institutions and other places where minors may be present, as well as in the media

Attitudes of the population

In 2024, before the legalization of the industry in the country, a survey was conducted among 1,000 respondents on the legalization of gambling in Uzbekistan

Results of the analysis:

  • 52,9% citizens supported or were neutral towards legalization of online gambling and betting
  • 48,2% - never participated in the gambling sector
  • 46.2% - participated in state lotteries and other forms of gambling

9% Uzbeks stated that they will definitely gamble after legalization, 11.9% - are more inclined to participate in gambling, 15.3% - find it difficult to answer, 15% - do not intend to gamble on gambling and betting platforms.

It was also revealed that 56% internet users react positively to gambling advertisements in case of interesting offers, despite its illegal nature.

Recent developments in the gambling industry

Processing fees

In early May, the authorities announced an initiative aimed at tightening control over P2P transfers. The document has already passed its first reading.

The Act provides for the introduction of automatic tracking of three or more consecutive transfers between individuals. It is planned to introduce biometrics for transfers of large sums.

In addition, starting from July 2025, passport data may be required for transactions exceeding $880. Enhanced verification is expected for amounts over $14 thousand.

Annual limits are also being discussed: tentatively about $7,800 for citizens and about $39,000 for entrepreneurs.

Fighting illegal betting advertising on the Internet

According to the Competition Committee, there has been a rapid increase in online advertising of betting services, especially on Telegram, where messages are posted anonymously, making it difficult to identify the distributors.

For this reason, in mid-April of this year, a large-scale campaign was launched in Uzbekistan to combat illegal online advertising of bookmakers with the support of the Ministry of Internal Affairs.

«In order to take appropriate measures and identify those responsible for maintaining information resources that advertise gambling, the available materials are sent to the Cyber Security Center (MIA),» the state body commented.

iGaming market size

  • Shadow sector: According to the National Agency for Perspective Projects (NAPP), between $300 million and $1 billion is annually withdrawn from Uzbekistan due to illegal operators.
  • Legal sector: According to the authorities' forecasts, the gambling industry should bring $6 million of additional tax revenues to the budget annually

Internet availability

At the beginning of 2025, there were 33.9 million internet users in the country and internet penetration was 92.2%.

Average speed of wireless Internet connection via Wi-Fi - 83.61 Mbps. Average speed of mobile Internet connection - 53.33 Mbps.

Volume of device usage:

▪️мобайл: 81.2%

▪️десктоп: 9.8%

▪️планшет: 9%

Payment Systems: Visa, MasterCard, Payme, Click, Humo, Uzcard, Apelsin (Uzum Bank).

Popular Web Applications: Telegram, Instagram, YouTube, Facebook, TikTok.

▪️Telegram - over 20 million

▪️Instagram - 9.4 million

▪️YouTube - 7.5 million

▪️Facebook - 2.4 million

▪️TikTok - 3.12 mln (officially blocked, but actively used via VPN)

In 2024, Telegram, Facebook and TikTok published the most content in Uzbek.

TikTok remains the only service, access to which is officially restricted in Uzbekistan due to personal data protection issues. However, users continue to actively use VPNs to circumvent the blockages.

By the way, in 2021, access to Telegram, Facebook, YouTube and Instagram was restricted for Uzbeks. As a result, the head of Uzkomnazorat, Ziyaev Golibsher, and the Minister of Information Technology Development and Communication, Shukhrat Sadikov, were suspended.

Player portrait

Residents between the ages of 20 and 35 prioritize participation in gambling to make a quick buck.

The country's market is characterized by the dominance of men among users of gambling and betting platforms, which is due to gender stereotypes.

Preferences  

  1. Betting on sports is the most popular form of gambling. Top disciplines: soccer, boxing, tennis, athletics, wrestling, judo
  2. There is a growing interest in cyber sports in the country. Among the leading games are Counter-Strike: Global Offensive, Dota 2 and PlayerUnknown's Battlegrounds (PUBG)
  3. Roulette, classic fruit slots, as well as slots with oriental motifs are in demand at online casinos
  4. When it comes to card games, residents prefer poker and bridge
  5. Kupkari horse racing, a traditional sport, is very popular in the country. Other popular equestrian competitions include ogdarysh (horsemanship), isindi (dart fight), sultonlar jangi (saber fight), kabahi (archery), nizaki netum (javelin throwing) and equestrian basketball

Recommendations for creatives

Avoid aggressive marketing and overly dynamic videos with abrupt transitions.

Classic creatives with demonstration of winning and emotions, images of girls combined with enticing figures, as well as plots of famous Uzbek TV shows work effectively.

We recommend integrating elements of folk gambling into creatives, such as ashichki (Uzbek dice game), which will evoke nostalgia and trust in the local audience.

Intuitive interface (including easy registration) for Uzbeks plays one of the key roles in choosing a gambling platform.

To attract the attention of residents, indicate the minimum deposit amount - this will emphasize the accessibility of the game for the majority of users.

The Russian-speaking audience of the jurisdiction is more aware of the Runet and the Western segment of the Internet, and is interested in foreign news. Conversion into leads is quite a difficult task for this category, but the uprule rate for such users is higher.

Popular personalities

Athletes (especially respected in the country): Mahmud Muradov, Abdumalik Khalokov, Bakhodir Jalolov, Ruslan Nurudinov, Abdukodir Khusanov, Odil Akhmedov, Eldor Shomurudov, Jaloliddin Masharipov, Omer Yurtseven и Nodirbek Abdusatorov.

Media personalities: Sariq Bola, Ozodbek Khurramov, Nazarov Yakhshi bola, Zarina Nizomutdinova, Zhakhongir Paziljonov, Sitora Farmonova, Azamat Ahrorov, Nilufar Usmonova и Oybek Teshaboyev.

Popular media

Kun.Uz, Lex.uz, Uza.Uz, Daryo.Uz, Xabar.Uz, Gazeta.Uz, Yuz.Uz.


Source: The Gambler 

Обновлено:
Lic AVG Rank MS Brand Rank/MS iGaming Rank/MS Sportsbook Brand iGaming / Sportsbook

Here we present statistics on search queries of the brand Uzbekistan separately by different countries and separately by iGaming and Sportsbook clusters (for convenience the columns are visually highlighted: red - for iGaming information, blue - for Sportsbook information). In case a brand consists of a word or phrase in widespread use - Brand frequency is calculated summarily from the frequencies of queries from iGaming + Sportsbook clusters.

Lic - this column indicates the icon of local licence of the brand in the country. Licence data is updated manually, without automatic aggregation, so there may be discrepancies with reality.

AVG (Average Frequency) - in this table, this is the average frequency of a branded query over the year (yellow graph).

Rank - shows the brand's place (by frequency of brand query or query cluster) in the country compared to other brands found in the country.

MS (Market Share) - market share calculated by brand frequency (or query cluster frequency) compared to other brands across the country.

If a brand frequency is found in a country that was not previously found in that country, this country is marked as "NEW..." (i.e. it is labelled as a recommendation to study the brand+country bundle as a possible new promotion market). (i.e. it is labelled as a recommendation to study the brand+country combination as a possible new promotion market).
Data is updated at least once a month. Collected from Google search engine.

All frequency data for analysis is collected automatically via API directly from the Google search engine. To form queries, combinations of queries like (brand + word/phrase) are used. It should be taken into account that although the data is taken from the Google search engine, but in some places it may contain contradictory information, both due to anomalies in the analytics on the Google side and human errors in the formation of brand queries. We review the received and generated data on the site and, if anomalies are detected, we make adjustments, which in the subsequent update collects data more accurately.

The data from the website should not be relied upon as an accurate measurement. This data is collected and generated on the platform in order to understand the possible demand for brands in different countries, as well as to understand the gambling market and the distribution of "forces" in it.

There are several stages of data collection:

1. brand query. The system takes the name of the brand and collects the frequency of the brand query across the countries of the world available on Google. It is not uncommon for a branded query to be a commonly used word or phrase (e.g. "Raspberry" or "Alpha" or "Las Vegas"), then the frequency of the query will have completely inaccurate data that is not relevant to the company in question. In this case, "brand + casino" or "brand + bet" is added to the branded query, or the sum of frequencies from iGaming + Sportsbook clusters is taken into account instead of the branded frequency. This is done in order to exclude complete zeroing of brand frequency, and to collect instead narrower queries, but allowing to keep the brand statistics in the general picture of brands in the world and in each country separately.

2. iGaming and Sportsbook clusters - are collected from combinations of queries like "brand + casino" (+casino, +cassino, etc.) and "brand + bet" (+betting, +paris sportifs, +apuestas, etc.). That is, for each country the phrase "brand + casino" is formed, as well as phrases with the local use of the word "casino" in the native language. The same for the Sportsbook cluster, queries with "sports betting" are used, both widely used and localised in each country. The overall graph (red and blue) shows the sum of frequencies from all countries for each cluster, as well as their dynamics. The table by country shows local data formed from the sum of frequencies of cluster queries just for the country in question. If a brand already has the words "casino" or "bet" in its name, for example, "Coral casino", "Premier bet" - then when forming phrases for iGaming and Sportsbook clusters the words "casino" and "bet" added through a space are automatically removed and are not used in the formed phrases. This allows to more accurately form the key queries of users used in the search.

3. Clusters Registration, Promocode, Bonus, App - are formed similarly to the previous clusters, from combinations of commonly used queries in each country separately.

The site provides a large amount of useful information on iGaming - available free of charge for all users. But there are also more complex developments of our team, which we actively use in our work and are not ready to provide full access to them on a free basis. At least the project has monthly expenses (API, refinements, parsing, constant expansion of information, human resources, etc.). Therefore, a decision was made to add paid access to such data. The Brands section is no exception. All basic information for understanding the market and demand for a brand in different countries is provided here for free. But more accurate analytics, as well as the display of "NEW markets" is closed in paid access.

To get full access to the closed information of the site - just go to the page "Prices" (top menu "About Us") and select the tariff "Resident". After payment the tariff will be assigned to you and you will get full access to all sections and data marked with the "lock" icon.

Gambling regulation

Gambling in the country:

Licensing

Local License:

-

Online casinos:

Regulated

Online sports betting:

Regulated

About the population of the country

Numeracy:

31.8m people.

Official Language:

Uzbek

HDI:

0,727

Cf. wages:

US$304

Poverty rate:

99.1 %

Gini coefficient:

35.3 %

Believers:

51 %

Major Religion:

Islam
(96.7 %)

Second Religion:

Christianity
(2.3 %)

About the internet in the country

Users:

49 %

Mobile Internet:

67.8 %

Landline Internet:

31.1 %

Cf. internet speed:

13.3 Mbps

The country's domain zone:

.UZ

Basic information about the country

Name of country:

Uzbekistan

Code (2-digit):

UZ

Continent:

Asia

Country level:

Tier 3

Capital:

Tashkent

Area of the country:

447,400 square kilometers.

Phone Code:

998

Currency (currency code):

Uzbek Sum (UZS)

Geographical features of the country

Administrative division into regions

City of republican subordination: Tashkent.
Area (12): Andijan, Bukhara, Jizzak, Kashkadarya, Navoi, Namangan, Samarkand, Surkhandarya, Syrdarya, Tashkent, Fergana, Khorezm.
Republic: Karakalpakstan.

Country Features

The modern territory of the country was partially or fully occupied by the states: Macedonian Kingdom, Achaemenid Power, Dawan (Parkan), Greco-Baktrian Kingdom, Kushan Kingdom, Sassanid State, Eftalite State, Turkic Khaganate, Arab Caliphate, Umayyad Caliphate, Turgesh Khaganate, Abbasid Caliphate, Karakhanid State, Ghaznavid Empire, Khorezm Shah State, Karakitai Khanate, Mongol Empire, Chagatai Ulus, Golden Horde (Ulus Dzhuchi), Timurid State, Kazakh Khanate, Bukhara Khanate, Russian Empire, Union of Soviet Socialist Republics.

Uzbekistan has access to lakes: Sarykamysh, Large Aral Sea, Aidarkul.

There are rivers running through the area: Syr Darya, Amu Darya, Zeravshan, Naryn.

Uzbekistan owns the islands: Paigambar.

There are deserts on the territory of the country: Kyzylkum.

Famous caves in the country: Boy-Bulok, Festivalnaya-Ledopadnaya, Uralskaya, Kievskaya, Zaidman.

Discussions on country characteristics

Any registered user can share his/her experience of working on this country, tell about his/her «bumps in the road», problems, ideas, ask a question.

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