| Rank | MS | Global | Rank/MS | iGaming | Rank/MS | Sportsbook | Global | iGaming / Sportsbook |
|---|
Rank — позиция бренда в стране, рассчитывается на основании MS (Market Share, доли рынка). Показывает данные как для брендового запроса (Global), так и отдельно по вертикалям iGaming и Sportsbook. Global — учитывается частота брендового запроса в Google (если брендовый запрос в виде широко применяемого слова/фразы, то в качестве Global считается сумма запросов из кластеров iGaming + Sportsbook. В качестве показателей кластера iGaming высчитывается частота запросов вида <бренд casino>, <бренд казино> и подобные на соответствующем языке страны. Аналогично рассчитывается частота кластера под вертикаль Sportsbook.
Gambling regulation
Gambling in the country:
Licensing
Local License:
LGB
Слоты по доли рынка
Affiliates receiving traffic
About blocking and liability
Medium
Legislation:
Ambiguous/local bans are possible
The activity of the authorities:
Medium
Risk of harassment of non-residents:
Low/Medium
The risk in entering the country:
Low/Medium
Risk of extradition to the country:
Low
Precedents (against non-residents):
No data
Comment on the level of risk:
Zambia: Many local specifics; local vetting required before active work. Risk of extradition to the country is low, requests are rare.
Blask.com data - index and top brands
Indicates the aggregate level of engagement and interest in all brands in a country. This indicator serves as a barometer for the iGaming industry and combines various indicators to give an overview of trends and changes in the market.
Top brands in the country according to the Blask.com service
*BAP (Brand's Accumulated Power) - accumulated brand power, reflects the brand's share of consumer interest in the online gambling market. The relative presence of a brand in a country. The BAP graph is presented below:
Data for the section is provided by the analytical service Blask.com.. At the moment, the service's database contains information on more than 80+ countries and more than 2500 brands.
Gambling regulation
Gambling in the country:
Licensing
Local License:
LGB
About the population of the country
Official Language:
English
Believers:
95 %
Second Religion:
About the internet in the country
Mobile Internet:
92 %
Landline Internet:
7 %
Cf. internet speed:
10.4 Mbps
The country's domain zone:
.ZM
Population growth:
Internet users:
Urbanization:
46,3%
Languages in the country:
Bemba - 33.4%.
Nanny - 14.7%.
Tonga - 11.4%
Losey - 5.5%
Ceva - 4.5%
Nsenga - 2.9%
Tumbuka - 2.5%.
Lunda - 1.9%
Kaonde is 1.8%.
Lala - 1.8%
Lambda - 1.8%
English - 1.7%
Luval - 1.5%
Mambwe - 1.3%
Namwanga - 1.2%
Lanier - 1.1%
Bisa - 1%
Age structure:
0-14 years old - 42.1%
15-64 years old - 55.1%
65 years and older - 2.8%
Middle age:
Total - 18.4
Men - 18.2
Women - 18.6
Literacy:
Total - 86.7%
Men - 90.6%
Women - 83.1%
Real GDP:
2021 - $68.672 billion.
2022 - $72.251 billion.
2023 - $76.129 billion.
Real GDP growth:
2021 - 6.23%.
2022 - 5.25%.
2023 - 5.37%.
GDP per capita:
2021 - $3,500
2022 - $3,600
2023 - $3,700
Basic information about the country
Name of country:
Zambia
Code (2-digit):
ZM
Continent:
Africa
Capital:
Lusaka
Area of the country:
752.614 square kilometers.
Phone Code:
260
Currency (currency code):
Kwacha Zambian (ZMK)
Geographical features of the country
Province (10): Eastern, Western, Copperbelt, Luapula, Lusaka, Muchinga, Northern, North-Western, Central, Southern.
The modern territory of the country was partially or fully occupied by the states: the Malawi Empire, the British Empire (now Great Britain).
Zambia has access to lakes: Tanganyika, Mweru, Bangweulu, Mweru-Vantipa, Kampolombo, Mofwe.
There are rivers running through the area: Zambezi, Kafue, Luangwa, Luapula, Chambeshi.
Discussions on country characteristics
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