TL Retention manager

TL Retention manager / IGamingО компании:We are in the process of launching a new iGaming project in Tier-2 and Tier-3 markets. The basic CRM infrastructure is already in place: there are ready scenarios and communication flows. Now we need a leader who will take control of the direction, analyze traffic, test mechanics, and develop the project’s retention strategy.Обязанности:

• Development and implementation of a CRM strategy for player retention and reactivation;
• Management of a team of CRM specialists: task setting, control, development;
• Segmentation of the database, setting up automated campaigns (email, SMS, push, in-app);
• Analysis of communication effectiveness (KPI: RR, Churn Rate, ARPU, LTV);
• Optimization of CRM flows considering user journeys and local markets;
• Interaction with product, marketing, and BI teams.

Требования:

• At least 3 years of experience in CRM/Retention marketing;
• At least 1 year of experience in a Team Lead role;
• Experience in iGaming/Gambling/Betting is mandatory;
• Knowledge of CRM marketing tools (ESP, CDP, analytical systems);
• Strong analytical skills, ability to work with data and A/B testing.

Conditions:

• Quality experience, skill growth, and a comfortable working atmosphere;
• Полностью удаленная работа;
• 5/2 schedule, full-time, 9-hour workday, start time between 9:00-10:00 (GMT+3);
• Stable salary payments twice a month (1st and 15th);
• Оплачиваемый больничный и отпуск, 28 дней отпуска;
• We provide equipment for work;
• Employment under GPH;
• Компенсация за спорт, курсы английского языка, курсы повышения квалификации, психолога и медицинские услуги.