B2B software developer Atlaslive has published a new analytical report dedicated to the vulnerabilities in the operation of online casinos and hidden risks for operators. The study is part of a series of publications where the company examines the issues faced by online gambling platforms and ways to prevent them.

KPI Distortions

The report pays special attention to distortions of key performance indicators (KPI). According to experts, incorrect interpretation of data can create a false impression of the actual profitability of the platform.

Such distortions can arise from:

• incorrect analysis of user activity
• anomalies in gaming transactions
• the influence of bonus programs and advertising campaigns
• inaccurate methods of calculating profitability

As a result, the operator may overestimate actual financial indicators or fail to notice potential risks.