14
13627
A sharp increase in interest in the game has been detected in a certain country.
| Country | AVG | Rank | MS | SV(Brand) | SV (Total) | SV (All games) |
|---|
What information is provided in the table?
Здесь представлена статистика по поисковым запросам провайдера Spribe отдельно по разным странам. В случае если название провайдера состоит из широко распространенного в использовании слова или фразы - частота Brand (желтый график) считается по скорректированному запросу. Это может быть приписка gaming или studio, либо ещё какое-то слово/фраза - зависит от самой студии, как она себя позиционирует и как её ищут пользователи в интернете.
AVG (Average Frequency for Provider) - counts as the average of the SV(Total) characteristics.
SV(Total) in turn is the sum of frequencies of queries from clusters (name provider + games), (name provider + slots), (name provider + casino).
Rank and MS (market share) - calculated according to AVG, i.e. reflect SV (Total).
If a frequency by provider is found in a country, which was not found in this country before - this country is marked as "NEW..." (i.e. it is labelled as a recommendation to study the provider+country bundle as a possible new market with interested users). (i.e. it is marked as a recommendation to study the ISP+country combination as a possible new market with interested users).
If a sharp increase in interest (300%+) is detected for provider-related queries, such a country is labelled as "Trend", i.e. marked as a possible trend increase.
Data is updated at least once a month. Collected from Google search engine.
Can this data be trusted?
All frequency data for analysis is collected automatically via API directly from the Google search engine. To form queries, combinations of queries like (provider name + word/phrase) are used. It should be taken into account that even though the data is analysed from the Google search engine, it may contain contradictory information in some places, both due to anomalies in the analytics on the Google side and human errors in the formation of brand queries. We review the received and generated data on the site and if anomalies are detected - we make manual adjustments, which in the subsequent update collects data more accurately.
The data from the website should not be relied upon as accurate measurements. This data is collected and generated on the platform in order to understand the possible demand and interest in the provider and its games in different countries, as well as to understand the gambling market and the distribution of "forces" on it.
How does the data collection process take place?
There are several stages of data collection:
1. branded query. The system takes the name of the proider and collects the frequency of the branded query across the countries of the world available on Google. It is not uncommon for a branded query to be a commonly used word or phrase (e.g., "Mercury" or "THNDR"), then the frequency of the query will have completely inaccurate data that is not relevant to the company in question. In this case, qualifying words and phrases are added to the branded query.
2. Total (games+slots+casino) cluster - collected from combinations of queries like "provider name + games", "provider name + slots" and "provider name + casino". For each country, phrases in the local language used are taken into account.
3. All Games - here the data on queries of the type "game name + provider name" is collected only for games that belong to the studio.
What does the "lock" icon mean?
The site contains a lot of useful information on iGaming - available free of charge for all users. But there are also more complex developments of our team, which we constantly refine and actively use in our work, and we are not ready to provide full access to them on a free basis. At least the project has monthly expenses (API, refinements, parsing, constant expansion of information, human resources, etc.). Therefore, a decision was made to add paid access to such data. The Providers section was not an exception. All basic information for understanding the market and demand for the brand in different countries is provided here for free. But more accurate analytics, as well as the display of "NEW markets" and "Possible Trends" is closed.
How do I get full access?
To get full access to the closed information of the site - just go to the page "Prices" (top menu "About Us") and select the tariff "Resident". After payment the tariff will be assigned to you and you will get full access to all sections and data marked with the "lock" icon.
You can get full access to all site data by purchasing the «Resident» tariff. What data are presented in the tables, how they are calculated and what exactly will be provided after purchasing the tariff - all this information is described in the following sections FAQ
| Game | AVG | SV(Brand) | SV(name+slot) | SV (name + provider) |
|---|
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AffGate.com is an independent analytical platform for iGaming, SEO, and digital marketing.
We collect data from official sources, structure information about markets, companies and technologies, and make the industry more transparent and understandable for professionals.
AffGate.com is not an online casino and does not provide access to gambling. All information is provided for educational and analytical purposes only.
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