Hotjar

Hotjar is a visual analytics and UX research service for testing websites and web applications that combines heatmaps, session recordings, surveys, and feedback collection to help you quickly find bottlenecks and increase conversion rates.

Tasks that Hotjar closes

The platform shows how visitors actually interact with the interface so you can make decisions based on facts, not assumptions.

• Finding problems in navigation, design, and frontend code;
• Marketing hypothesis testing and A/B testing;
• evaluation of perception on different devices and browsers;
• Reducing bounce rates and increasing conversions by working with barriers to the user journey;
• Increase engagement through targeted UX and UI improvements.

Key tools

Heat maps

Maps of clicks, scrolling and cursor movements show which elements attract attention, where ignored and at what depth users stop browsing.

• Visibility and clickability of buttons, links, forms;
• scroll depth and care points;
• A comparison of pre- and post-release behavior;
• analyze by device - PCs, smartphones, tablets;
• identification of inactive zones and layout errors.

Session records

Replaying visitor actions frame by frame helps you see real-world scenarios, reproduce bugs, and understand the causes of difficulties without expensive tests.

• searching for hidden bugs and behavior triggers;
• A complete picture of the user's journey;
• comparison of display on different platforms;
• materials for reports and tasking of designers and developers.

Feedback and surveys

Embeddable widgets allow you to collect pinpoint feedback on specific page elements and conduct surveys at the right moment - on timer, action, or when you try to leave.

• complaints about bugs and suggestions for improvements directly from users;
• Question templates and targeting by device, browser and attributes;
• Different engagement formats - ratings, emoticons, GIFs, etc;
• more than 40 languages in the localization library.

Tracking code errors

Console tracking - viewing JavaScript errors directly in session records and filtering sessions by error type - is available in Scale plans.

• external resource loading failures;
• script execution errors;
• unprocessed promis deviations.

This helps you assess criticality, determine the cause, and quickly prioritize fixes.

Advanced analytics

Funnels

Capture steps where users fall away from the target action and link this to records to see the context and specific moment of the problem.

Trends

Visualize metrics and KPIs by segment, device, and attribute on a single chart to monitor trends, A/B tests, and changes after redesign.

Highlights

Highlighting and grouping key findings from notes, heatmaps, and feedback - handy for insights shearing and preparing product decisions.

Data and control

Hotjar offers flexible privacy and tracking settings to collect only the right data and comply with regulators.

• Data suppression - masking and exclusion of sensitive information;
• IP blocking - exclude internal traffic from analytics;
• User Attributes - Passing attributes to segment and search for individual users within a legitimate query.

Integrations

The platform connects to popular CMSs and tools without having to delve into the code; hundreds of additional bundles are available through Zapier.

• messengers and notifications - Slack, Facebook Messenger, etc;
• task management - Trello, Asana, Miro, etc;
• storage - Google Drive, OneDrive, Dropbox, etc;
• video meetings - Google Meet, Microsoft Teams, Zoom and others;
• mail and mailing lists - Gmail, Outlook, Mailchimp, etc;
• analytics - Google Analytics, Zoho Analytics, Ruler Analytics, etc.

Teamwork

Multiple organizations and sites can be connected, customizing access roles to match the team's tasks.

• Read only - view data and create highlites;
• Read and write - edit analytics, run surveys, export and customize dashboards;
• Admin - full access to project settings and tools.

How to get started

It takes a few minutes to start up and does not require a card to register.

1. Create an account and workspace.
2. Install the Hotjar script - paste the code before the closing head tag or use a plugin for your CMS.
3. Confirm the installation, enable the tools you need and set session targeting.
4. Assemble a dashboard of key widgets and start analyzing.

Dashboard

A single place for key metrics and events - sessions, duration, view depth, popular pages and clicks, recent reviews, distribution by device and country. Blocks can be added, removed and rearranged to suit your objectives.

Fees and costs

Observe - behavioral observation: heat maps and recordings

Ask - surveys and feedback

Scale - Enterprise features with SSO, priority support and advanced customization, cost on request. Custom Package can be built, combining Observe and Ask for the limits and features you need. Free plan with no time limit and trial periods available without specifying a card.

Who can use

The service is used by marketers, product and UX teams, testers and researchers. Clients include Panasonic, TechSmith, Microsoft, Nintendo, Adobe, InVision.

Affiliate Program

For each referred paid client $100 is credited, there is no limit on the number of referrals.