Keys.so

Keys.so is a service from the category Website Audit and Analysis for SEO and PPC. It helps to quickly identify competitors, collect and expand semantics, analyze organic output and contextual advertising, as well as plan page structure and content.

What the service provides

Keys.so tools close key SEO and PPC challenges without manual parsing and disparate data sources.

• Analyzing competitors on organics and advertising.
• Selection and expansion of keywords with the support of real rendition.
• Query clustering and site structure building.
• Content recommendations for words and phrases for pages.
• Batch checks of domains and queries for bulk analytics.

Quick start

Register on the service website - the Registration item is located in the upper right corner. For the initial check, enter a query or domain in the search box on the main page and select a region. In a few seconds you will receive statistics on organics and contextual advertising, the table of organic output TOP-50, complementary phrases and the history of changes in the parameters of the selected key.

Group reports

These are ready-made analytics templates available on a subscription basis. Two examples are shown in the demo to demonstrate the logic of operation and data depth.

• Work with informational sites - helps to expand semantic core for organic promotion.
• Contextual advertising analysis - demonstrates capabilities to parse competitors in PPC.

Full group reports are available once the tariff has been activated.

Clusterizer

A tool for turning a list of keywords into an understandable site structure and content plan.

• Clustering of queries by relevance.
• Visual node layout.
• Building a tree of headings, sections and articles.

Available in paid version only.

Requests section

Block for selection, verification and cleaning of key phrases. Some functions work only by subscription, demo mode is limited.

• Query database - search for popular keys with filters by parameters (by subscription).
• Complementary phrases - analyze the top and ads with the output of phrases for which competitors get traffic.
• Keyword expansion - generation of additional phrases from a specified list of sources (by subscription).
• Tops highlighting - check if a set of queries can be promoted with a single page. The service highlights the same URLs and domains in the output for different queries (by subscription).
• CERP output history - slices of the first search pages by date for the desired queries (by subscription).
• Mass query checking - parameters on the list of keywords in one pass (by subscription).
• List comparison - finding intersections and differences between sets of keys.
• Key phrase combinator - constructs phrases from sets of words.
• Cleaning implicit doubles - removing permutations of words like «delicious ice cream» and «ice cream is delicious».
• Unique word extraction - extracting words without repetition from the query list.

Section Sites

Tools for comparative analytics of domains, content and visibility. Many options available by subscription, demo is limited.

• Compare sites - keyword coverage by domain, intersection and exclusion query lists.
• Batch Analysis - Organic and advertising summary table for up to 1,000 sites at once.
• Share of competitors by phrases - definition of real competitors by a specified list of queries (by subscription).
• The main topics of the site are domain keywords with filters by frequency, positions and queries from one page.
• List of page queries - key phrases for which specific site URLs are ranked (by subscription).
• Page-by-page dictionary expansion - check which words are missing in the text to strengthen the position. The result is divided into words that are already in the document and words that are missing and should be added.
• Dictionary of words by page - a task for a copywriter based on competitors' pages: selection of mandatory words and a list of found key phrases.

Tariffs

Access to full analytics and most tools is available on a subscription basis. You can choose from four plans.

In demo mode, only individual reports and examples are available. An active subscription is required to work with clustering, batch checks, CERP history and top highlighting.

Suitable for

The service is convenient for marketing agencies, SEO-studios and business owners who want to expand semantics, see real competitors by queries and systematically improve pages without long manual data processing.