Allwyn Launches Its Own Marketing Agency and Content Hub

Allwyn Launches Its Own Marketing Agency and Content Hub

Here’s another noteworthy piece of news about Allwyn. The company is launching its own marketing agency and content hub. The project will be called Studio 59 and will be officially introduced to the UK market next month.

Essentially, this is an in-house studio that will cover the entire content production cycle, from ideas and creativity to production and distribution.

This approach is far from new. Many large iGaming companies have been developing their own content hubs as separate projects for several years now, and you’ve all heard of them. It’s just that not everyone publicizes this.

Another point is that for a company of Allwyn’s scale and culture, this is indeed a breakthrough. Who knows, one day they might even start buying posts on Telegram.

The main advantage of this approach is, of course, speed. An in-house team allows for quicker responses to news, trends, and social media, rather than waiting weeks for approvals from contractors.

At the same time, Allwyn is not completely abandoning agencies. Major campaigns and strategies will still be developed together with partners.