Competitor analysis in Sape: how to improve your link profile

Hi everyone, There are two occasions when I turn to link exchanges.

The first one is working with niches for which it is difficult to find donors, and even my own PBN sites are not enough for more than 2-3 months of spacings.

The second is when a large project comes in, in which the marketing director rules everything with his wishes on the thematicity of the links and the link parameters. I will tell you about just such a case.

I go to Sape, and there's a new tab called “Competitor Analysis”. The tester in me immediately woke up, so I decided to poke around. I uploaded a medical site, added five competitors from the top. The system pulled up the data from Semrush and laid everything out. I'm looking at the numbers:

• we have 180 referring domains, our competitors have 250-300. The gap is considerable.
• in terms of quality: the average AS of our donors is 20, that of our competitors 26.
• the most interesting thing is the distribution by AS segments. In the weak group (1-15) we are even slightly ahead, but in the segment of fat donors (50+) we lose on average 17 links. In the medium segment (16-50) we are missing 35 links.

That is, the system immediately highlighted that you need to get 15-20 links from highly authoritative donors and another 35-40 from medium ones. Convenient. Further right from this report fell into the catalogue with filters. Set AS from 25, DR from 20, the theme is strictly medicine. Selected sites, threw in the basket, spent money (just like my wife on the WB. ). Took rented links on the main and from articles.

What we have as an output is a clear understanding of what links are missing and, in fact, a ready-made purchase plan. And the marketing director now has something to show on the figures from the analysis: here's where we are dropping, here's how many links we bought, here's what results we got after a while.

In general, it is useful, especially when you need to quickly compare your profile with competitors and understand where exactly the holes are. If you work in Sape, I recommend you try it out in the reference search section.