Competitor Backlink Analysis: How to Improve Your Backlink Profile

Yesterday, I was digging through our store, checking what was happening with the competitors. One of them had a significant growth in commercial queries over the past six months. I looked at their backlinks, and the picture was interesting: not hundreds of junk sites, but exactly 30 websites with high traffic and trust. Everything was neat, portioned, and clear. Our backlink profile, on the other hand, has a skew in the opposite direction: there are many donors, but little benefit… You get the idea.

I decided to delve deeper and also test the competitor backlink analysis that Sape recently added. I entered my domain and 4 direct competitors. Here’s what the system produced:

• We have a share of donors with AS 50+ — 9%. The niche leader has — 21%. A gap of 2.3 times.
• Meanwhile, in the segment with AS 1-15, we have 44% of the entire backlink mass. Competitors hold no more than 25% there, as it turned out.
• For average resources with AS 16-50, we are at parity. The main problem is the lack of strong donors amidst an excess of weak ones.

Conclusion: We need to be placed on about 12 authoritative sites to reduce the share of weak links to at least 30%. In the same painfully familiar interface, the system automatically selects suitable platforms. So you’re not just looking at numbers; you can immediately see where to get quality backlinks. No manual work, Excel sheets, or switching between services.

In general, if anyone needs to quickly compare themselves with competitors right now, the tool is available, and it works. Use it!