Automating SEO with Claude: the Zack Franklin experience

One of the coolest talks at Vietnam SEO Mastery was by Zack Franklin - Seo Automation With Claude

Zack owns an SEO-agency that specialises in Ecommerce promotion and is very steeped in SEO-automation issues. I would say that if you take the usual workflow that an average SEO agency in Russia has - Zack 85% has AI-agents performing all of these tasks.

Let's go through the highlights from the presentation:

• Claude Skills, Claude Code, Claude API and Claude Agent SDK are different tools for different tasks, you need to choose the one that suits each case
• The line between coding and SEO is blurring every day. I personally agree - if you don't code now, you won't be on the SEO market tomorrow. And this is a fact rather than a distant prospect
• The difference between Claude Skills and ordinary promts is enormous! Using Skills you can get systems that can be used repeatedly for typical tasks and always get uniform and qualitative results. For example: competitor analysis, semantics clustering, page intent analysis. It's like hiring a semanticist or linkbuilder who knows how to do only his part of the job and is never wrong
• Skills I can produce output in any form: Excel, DOC, PPT, PDF, Code & Scripts, JSON, Requests to the following API, HTML sites(!)
• Skills can use third-party tools to complete their task: Ahrefs, Google Search Console, SEMrush, open browser, etc. - basically anything you can think of. Or rather, anything your employees can do
• What Zack has already automated in his agency: Semantic selection, Article sourcing, Article writing, Creating commercial listings, Re-optimisation of current pages, Preparing for client meetings, Monthly reports, Technical audits, Making technical corrections to sites

If you think about it that way - that's really about 85% of all SEO tasks

Attached two screenshots: on the first automation of SILO-structure building - when you need to strengthen commercial landings with information, on the second - automation of product selection to create commercial landings

If you do something regularly - just ask «Claude - now pack this into a skillet - I'm going to do these things often» - even calculators like this can be done in 5-7 minutes after that https://momcozy.com/pages/chinese-gender-predictor-calculator-and-chart. It would take the average coder DAYS and it would still be raw shit.

Claude Ecosystem Conclusion:

• Promts: for one-off tasks, such an output result will always be different
• Skills: for repetitive and standardised quality at the outlet
• Claude Agent SDK: for autonomous systems that can think for themselves, make decisions and actually SEARCH for you while you sleep!

What to use and when to use it - attached a summary table

What to do if you know how to do it, but your employees / customers find it difficult / impossible to understand it!

Any Skills and agents on Claude can be wrapped in nice and clear web interfaces like Zack has done for his clients - https://skillboard.up.railway.app/amazon

Yes, all this beauty was also created by Claude in half a day.

How do you start implementing in your own place?

Yes, I realise - lots of new, incomprehensible stuff, lots in English, here's a plan to start moving in:

1. Install Claude Code TODAY(!) - you can do it right now from your phone! Takes 10-12 minutes
2. Do one miicroservice every day
3. Try to automate ONE task in your company every day

You'll quickly get the hang of it and it will become a fun game rather than pain and suffering - trust me!

With the release of Opus 4.6, the phrase «what you can do on a computer - you can automate» has become a reality.

Zack is a very cool and open-minded guy - you can contact him and chat about automating SEO business or any other. Or he may even write something for you to order.

Contacts:https://contactzack.vercel.app/

Slides https://contactzack.vercel.app/slides.pdf