Checklist: What to Check After Updating the Website

Checklist: What to Check After Updating the Website

After a release or edits, SEO drops are most often related not to algorithms but to changes on the pages.

What to check first:

• title and H1
• meta robots (noindex / nofollow)
• canonical
• presence of SEO text
• internal links and anchors
• JSON-LD / schema.org markup
• nofollow / sponsored attributes

And additionally, depending on the type of website ⤵️

E-commerce sites

• canonical on filters
• SEO text under the listing
• pagination of pages
• links from categories to products
• changes in links to brands and categories

Content projects and media

• correctness of H1 and header structure
• preservation of the main text
• microdata (Article, Breadcrumbs)
• internal linking between articles

SaaS, landing pages, corporate websites

• absence of noindex in production
• correct canonical between page versions
• JSON-LD (Organization, Product, FAQ)
• preservation of CTA blocks and key sections

Typical case: after redesigning, category pages start losing positions.

With the help of change monitoring service, you can quickly find the reason: for example, the canonical changed on the new template or the SEO text under the listing disappeared.

Then you just need to revert to the correct version of the template to stop the decline.