Condé Nast: a future without meaningful search traffic
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Roger Lynch, CEO of Condé Nast, stated, that the company is already preparing for a future where search engines will no longer provide significant traffic to its sites (Vogue, Wired, The New Yorker, etc.).
We anticipate a very sharp and prolonged decline in search traffic to the extent that in a couple of years it will simply cease to be a significant source in our traffic.
Just a few years ago, search engines provided the majority of visits to Condé Nast sites. Today, this share has sharply fallen.
The company's further plan focuses on areas where it can directly control relationships with the audience:
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