Interview with Ekaterina Puteyko, CMO BGaming at ICE Barcelona 2026
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Interview with Ekaterina Puteyko, CMO BGaming at iCE Barcelona 2026
0:30 — Why did BGaming decide to divide games into Casual, Entertainment, and Classic?
3:25 — Is it profitable to abandon third-party instant games on the product and develop your own?
5:52 — Instant games = traffic driver?
7:46 — How did BGaming grow by 40% in 2025?
9:22 — Aviamasters — is it a slot, not an instant game?
11:54 — What is the secret of Aviamasters' success?
13:29 — Why does BGaming conduct surveys «which crash games do you know»?
14:40 — What is Players Hub?
17:55 — About the promotion «€10K for affiliate campaigns from BGaming»
19:48 — How can Affiliate Hub be useful to affiliates?
21:22 — BGaming's plans for 2026
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