From an interview with Google's head of search, Liz Reed
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From an interview with Google's head of search, Liz Reed
Search has never been static until the advent of AI (for example, the knowledge graph appeared, etc.) — over the years, search has changed significantly.
Google adapts to AI agents just as it did with mobile devices.
Search and Gemini use common technologies (base models), but have different «landmarks» regarding products. Over time, their paths may intersect, but the final long-term direction remains open for now.
Google Личная интеллигенция — is one of the company's first steps towards personalizing responses.
People created many unnecessary things even before the advent of AI, it's just that AI makes them much more scalable. Google has extensive experience in fighting spam.
AI can generate both high-quality and low-quality content.
Pedro Diaz discusses how the SEO industry is trying to scale content with AI, but quality remains a key success factor. Publishing a large number of articles doesn't make you an expert.
Condé Nast CEO Roger Lynch said the company is ready for a future in which search engines no longer provide meaningful traffic. The company will focus on subscriptions and direct relationships with audiences.
Google has updated its documentation on crawling, emphasising the importance of frequently crawling sites with relevant content. Learn how it affects indexing and search engine visibility.
Google has updated the guidelines for using images for search and Discover. The article discusses markup properties and tips on image aspect ratio.
This article discusses myths about LLM preferences and how they differ from search engines. It explains how LLMs work and why it is important to optimise content for search engines.
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