Как Google Discover влияет на трафик: ключевые факторы успеха

Once again about Google Discover (where would we be without it? It is indeed a hot topic in the online community and an important channel for traffic generation) from 1492.vision (there are a total of 4 posts in the series).

Not your content. Not your latest article. You as a publisher. The interaction score with your site ranges from 0 to 1 in each user’s profile. And this score changes with every click.

Discover is not a lottery.
Google uses a dual scoring system in each user’s profile:
1) a score for each topic (each entity in the Knowledge Graph: person, place, concept, event, etc.)
2) a score for each publisher

Your article will appear in the feed if both metrics in that profile are sufficiently high at a specific moment in time.
In other words, you are not competing with the entire internet. You are competing within each user’s profile, with publishers whose materials that user is already reading on that topic.

Every click benefits you. Every non-click costs you dearly.
Niche sites show better results in the Discover section than general profile sites.
A universal publisher, spreading their resources thin, does not achieve a strong ranking anywhere.

What really matters:

• thematic consistency
• quality of the headline and image
• regular publication
• relevance: an article that was seen but not clicked may be worse than having no article at all
• specialization > universality