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How AI content has disrupted traffic

Home » Telegram posts » How AI content has disrupted traffic

03.03.2026 (21:03)

03.03.2026

How AI content has disrupted traffic

Нашли очень поучительные истории об использовании ИИ для генерации текстов.

Адомас Шулкас написал «Мне нравится проверять компании, которые делают дикие заявления о чём-то» и проверил сайты, которые активно использовали генерацию контента:

В 2025 году:

SEOwind опубликовал 116 ИИ-статей за 30 дней. Заявляли рост показов на 100% и кликов на 70%.
ClickUp выложили 150 ИИ-статей и за год увеличили небрендовый органический трафик на 85%.

Звучит круто! Можно почитать их кейс, вдохновиться и начать делать также.

Но…⤵️

В 2026 году:

SEOwind фактически деиндексировался — минус 99% органического трафика.
Блог ClickUp упал с ~1 млн до 75 тыс. органического трафика.

Мораль истории — не торопитесь повторять за историями успешного успеха.

☝️А вывод такой: массовая генерация статей работает против сайта. Лучше использовать ИИ как инструмент для качественного контента: глубже, точнее исследовать тему, гнаться за качеством, а не количеством.

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Analytics, Trends and Opinions, Research and Statistics, Forecasts and Trends, Reflections on the Future of the Industry

Topics: SEO Promotion, SEO, ASO and Content Strategies, Content Marketing

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