How to Increase Inquiries in Medicine: A Case Study with a Bariatric Surgeon

‍⚕️ “Inquiries come in daily and bookings are six months ahead” – video testimonial from our client

We received a video testimonial from our client, which is nice.

Alexander Mikhailovich Krichmar – bariatric and plastic surgeon.

We developed a website for him and promoted it through SEO to 20,000 visits per month from search.
We grew his Telegram channel from scratch to 3,000 subscribers.

The peculiarity of the niche is that surgeries are expensive – over 250,000 rubles.

Key growth points we found in this niche:

• Detailed interviews with patients instead of short reviews.
• Engaging quiz on the website.
• Calculators and mini-services for gathering targeted traffic.
• EEAT trust factors (developing doctor profiles, integration with ProDoctors, comments in expert articles, publications in journals, etc.)
• Direct advertising with training for the goal of «subscribing to the channel», average cost per subscriber in the channel – 150 rubles.

Currently, the client receives an average of 140-180 inquiries per month and conducts 30-40 surgeries.
And bookings for surgeries are already six months ahead.

By the way, medicine is one of my favorite niches, alongside manufacturing and online stores.

It clearly illustrates how increasing visitor trust on the website leads to a rise in inquiries.