How do you identify a future VIP player?
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How do you identify a future VIP player?
Казино обычно узнают о хайроллерах пост-фактум. Игрок занес крупный деп? Окей, присваиваем VIP-статус и отключаем ревшару.
Разработчики из MICo, которых я уже mentioned в контексте внедрения AI в iGaming — представили новый кейс по выявлению VIP-игроков уже на 3-7 день их активности.
ML-продукт VIP Intelligence тестировали на СНГ-операторе с аудиторией 700+ тысяч MAU.
Конкретно в этом кейсе, MICo заявляет о росте средней суммы депозитов на игрока — на 58%, а средний Retention уже на 30-й день вырос с 20% до 31%. Более того — игроки с ML-приоритезацией доходили до VIP в среднем в 2,5 раза быстрее.
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