FairPlay Sports Media announces user analytics service for operators

FairPlay Sports Media announces user analytics service for operators

FairPlay Sports Media owns major sites such as OddsChecker.com, WhoScored.com, CasinosMach.com, and others, as well as a separate advertising network, an advertising agency, and much more.

Consequently, this allows FairPlay Sports Media to collect a vast amount of audience data that is now ready to be monetized. Moreover, in a very interesting way.

The company has announced the tool FairPlay Customer Insights, which, based on surveys of over 1000 active bettors from the UK on FairPlay Sports Media sites, provides operators with valuable information about user preferences, behavior, and reasons for switching between services in the form of beautiful dashboards.

This is truly a treasure for Telegram channels that thrive on brand TOPs by country!

Additionally, operators can also independently launch their own surveys (flash research) through the FairPlay database via the Customer Insights interface and obtain an objective market picture, based on which they can make product and marketing decisions.

Just imagine, you have a database of 1000 active bettors, and you can ask them at any moment, «Why aren’t you using this feature?», «Where are the better odds?».

Currently, FairPlay Sports Media invites operators to participate in a 30-day demo, and applications can be submitted on the FairPlay Sports Media website through the feedback form.

This launch shows that large affiliate companies are increasingly shifting from traffic monetization to monetizing their audience data.