Content scaling: quality vs. quantity

«You're not scaling content. You're scaling frustration.»
Pedro Diaz about scaling content with AI:

Every few years, the SEO industry discovers a new way to mass produce content and convinces itself that the on this if it works.
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Publishing 500 articles about AI-generated mortgage interest rates doesn't make you an expert in the field. It makes you the 500th source claiming the same thing, but in slightly different words. And Google already has 499 such sources. It doesn't need yours.
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«But our content ranks high in the search engine rankings.».
This is my favourite misconception. I've seen it at every stage of this cycle. «Our AI-generated content ranks high in search engine rankings, so everything is fine». The statement «it ranks well» is often the very reason why Google makes algorithmic improvements and takes manual action on your site. If your low-quality content is ranking high, it means the system hasn't gotten to you yet. Here's the bottom line.
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Those who chase scale are optimising the wrong variable. They're treating «more content» as an input that produces «more traffic» as an output. But this function is non-linear. It never has been. It is quality-regulated, and no amount of content can get around that barrier.