Hiring without strategy: iGaming's hidden problem

Hiring without strategy: iGaming's hidden problem

Despite the growth and maturity of the market, many iGaming companies still fill vacancies ad hoc, without long-term team planning. As a result, businesses face staffing gaps, rising recruitment costs and high competition for specialists.

SOFTSWISS, in conjunction with recruitment company Pentasia, have released «2026 iGaming Talent Trends», a rare and detailed study on the state of the iGaming talent market and key changes in the industry.

The report is based on companies' own data, including a survey of more than 90 B2B and B2C executives, as well as analyses of HR processes in regulated markets.

Major changes in the talent market:

• Growing need for cross-skills
  Teams need to be flexible: specialists with multidisciplinary expertise are becoming more in demand.
• AI has become the new underlying infrastructure of work
  Using AI tools is no longer a competitive advantage - it has become a standard, especially for developers.
• A company's brand influences hiring
  Transparency of processes and company reputation are increasingly becoming a decisive factor in choosing an employer.
• New regulatory requirements
  In particular, the EU Pay Transparency Directive will strengthen the role of transparency in salaries and remuneration packages.

The report also analyses in detail:
- differences in hiring between B2B and B2C segments
- balance of power between candidates and employers
- real cases of effective hiring in iGaming companies

The report is a practical guide to iGaming hiring for 2026, with market data, analyses and recommendations for companies operating in regulated markets.

The full 2026 iGaming Talent Trends can be downloaded for free on the SOFTSWISS website.