Find a VIP player in 3 days with MICo's ML solution
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Find a VIP player in 3 days with MICo's ML solution
5% players generate up to 80% of iGaming-operator revenue.
The problem is that most operators find these players after 30-60 days, when a competitor has already had time to offer them better cashback.
MICo, a developer of AI solutions for iGaming, implemented one of its ML products for an operator with 700k+ MAUs and showed: future high rollers can be identified already on the 3rd-7th day of activity.
The algorithm analyses player behaviour - from betting dynamics to reactions to bonuses - and generates a priority list for VIP teams faster and more accurately than standard analytical filters.
Earlier identification of VIPs allowed for such effects:
- average deposit +58%
- deposit frequency ×2
- At day 30, 56% higher than those detected without ML
Broke down the methodology, figures and the effect on operator revenue in a case study:
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