Should all players in the casino be rewarded?

Should all players in the casino be rewarded?

To begin with, I will decipher the thesis that I will further defend. As a rule, all loyalty programs and bonuses are based on deposits and the amount of bets. In short, on activity. However, I am increasingly coming to the conclusion that it makes the most sense to support the player when they are in a prolonged losing streak. In other cases, engagement tools are just background for them.

Without long prefaces, as I see it:

1. Welcome pack. One bonus to choose from:
   • Deposit bonus 150% with a wager of x35
   • 100 free spins with a wager of x10, bet level depends on the economy (spread over 3 days. Restrictions on max winnings and other limits, of course)
   • Instant Cashback in the first hour after activation at 15% with a wager of x1 (applies only to the first deposit)
2. Reload system:
   • Weekly cashback with a wager of x1. Starting from 7% and ending at 13% (a total of 7 levels)
   • Situational bonuses from losses (if 2 deposits in a row are lost completely)
   • Wheel of Fortune with cash prizes and a wager of x1. Situational, chaotic deposit promotions. The larger the deposit, the more spins and the higher the wheel level (a total of 3)
3. Loyalty program:
   • Monthly rakeback of 0.5% from House Edge. Wager x1, yes. Works from activity (at least 3-4 deposits per month should be made)
   • Wheels for reaching each level
   • Wheels for completing missions/tasks based on activities (deposits/amount of bets. Default KPIs). Issued once a week

❓Answering the most popular questions:

• The average load on GGR from such a loyalty program is 20-25%. It all depends on the mathematics of wheel balancers and loss bonuses.
• It will definitely work well on tier 3. On tier 1, not sure, but I would test it.
• Yes, I still believe that the future lies with minimal wagering. Outdated formats can be left for the welcome pack. Also for reloads. Otherwise, even on tier 1, more and more brands are frequently encountering wager x1.