Google's picture recommendations for search and Discover have been updated
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Google has updated its image guidelines for image search и Discovery.
You can use the property primaryImageOfPage in the markings schema.org, or use the URL or ImageObject type in the property mainEntityOfPage, or just use og:image.
The image should match the page's theme and reflect its content.
Avoid using standard images like a website logo or images with text, as well as images that are too narrow or too wide.
About the aspect ratios of the pictures for the Discoverer:
Google tries to automatically crop images for use in Discover. If you choose to crop images yourself, make sure they are well cropped and positioned for horizontal use, and avoid automatic aspect ratio changes. For example, if you crop a vertical image to a 16×9 aspect ratio, make sure that important details are included in the cropped version that you specify in the og:image meta tag.
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