Content Optimization for Commercial Pages
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In Yandex without PФ, there is practically nothing to catch, especially where the results in commerce start from the 2nd, 3rd, or 4th screen, while with Google, everything is more predictable… If you do well, it works well. The screenshot shows the results of internal optimization; links were not set yet, but they will be (you can’t do without them!).
UPD: the main work involves content on existing documents. I gathered a set of entities that should be present on the documents, maximizing the intents within each document. Moreover, I took the following approach: the analysis in commerce showed a rather poor set of entities for landing pages, so I took similar informational landing pages, adapted the structure for commerce, and rolled it out.
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