Plan for Creating a 'Super-Optimized Image' for Total Entity Enhancement

Plan for Creating a ‘Super-Optimized Image’ for Total Entity Enhancement

While many SEOs study the top 10 of the web, I often start with analyzing the ‘Images’ tab because it operates under a different ranking algorithm that reveals a lot about domain authority.

For local businesses, I have developed a multi-layered image optimization process that leverages this insight to create a powerful, entity-enhancing asset, explains Jesper Nissen.

This is a ready-made plan that combines signals on the image itself, deep metadata optimization, and strategic distribution.

Here is the exact process for creating a Super-Optimized Image:

1. Create a base image: Start with an image that represents your target keyword. I simply use AI to generate, for example, ‘man on a roof‘ for the keyword ‘roofing in Chicago‘.
2. Overlay key information: Using a design tool like Krello, you should overlay three key elements directly onto the image in readable text: the target keyword, your company logo, and the full URL of the landing page you want to rank for. The logo is crucial because Google needs to associate the keyword with your visual brand.
3. Stuff the metadata: This is the most important step. I use a specialized German tool that provides access to dozens of metadata fields. You need to stuff the IPTC image data—which Google retains for legal reasons, unlike EXIF, which it often strips—with your core information. This includes the target keyword and its variations, the landing URL, your business address, and even the geocoordinates (latitude and longitude) of your location.
4. Deploy as a preview for `YouTube`: Create a video on YouTube tailored to your keyword. The video title should be optimized, for example, ‘Number One Roofing Company in Chicago‘, and this Super-Optimized Image will serve as its preview.
5. Spread across different platforms: Now you will create two separate posts on your social media and in your Google Business Profile (GBP). The first post is a share of the video from YouTube. The second post is a separate share of just the Super-Optimized Image.

By doing this, you explain to Google from all possible angles that this keyword, this logo, this URL, and this physical location are all components of one single entity.

If you want to rank multiple images, you need to create small variations of the base image, but the text, logo, and URL on it should remain identical.

I have seen this method not only rank the images themselves very highly but also the related blog posts and landing pages.