Why do players switch to another Igaming brand? And how can loss bonuses fix this?

Why do players switch to another Igaming brand? And how can loss bonuses fix this?

I think most of you know/noticed that the majority leaves the project when: they quickly lose their balance, consecutively lose a series of deposits, lose a large amount in a session, etc... And much less often you lose a player after a big win (or not a big one). This pattern is quite logical both from the point of view of metrics and from the target audience's perspective. Next, we'll analyze how to work with this.

How it works in most brands:

• The player lost more than usual
  ➖ The product does not react in any way
  ➖ Free spins for three pennies
  ➖ Standard mailing: «here's your bonus 50%» with a wager of x30-35 (if you're lucky)
• The bonus arrives late
  ➖ After a day, two, or a week
  ➖ Essentially when the player has already cooled off or gone to a competitor
• The bonus size does not match the loss
  ➖ The player lost $500, and the bonus came in the amount of 20$ (even with a wager of x1)
  ➖ A deposit bonus came instead of support for reactivation
• No connection with the moment of pain
  ➖ The bonus lives its own life
  ➖ From the player's side, no one looks at the situation

How it should work:

• Reaction immediately after a major loss
  ➕ While the player is still on the product
  ➕ While they are emotionally involved and will respond most positively to support (smartico/customer/in-house solutions — your choice here)
• The bonus size is felt
  ➕ Not symbolic. For regulars, free spins with a wager of x10-15 or a promo code (wager x1) in the amount of 5-10% from the loss of the last deposit. For VIPs — up to 15% with a wager x1 (can be given evenly at 5% each day)
  ➕ The player should receive substantial compensation at the moment of loss. Otherwise, the chance of return is significantly lower
• Simple and fair bonus
  ➕ Without complex conditions. If the economy doesn't allow — set a wager of at least x10. Yes, they will play something back. But the task here is different
  ➕ It's important for the player to be able to return to the game and feel compensation for the loss
• Focus on return, not on saving
  ➕ At least, it's twice as beneficial to return the player at the moment (not to let them fall into churn or at risk)
  ➕ The market is moving towards prompt response. Delays in hours or days are unacceptable

Short conclusion:
• A major loss is one of the main moments when a player decides to leave
• Loss bonus — still an extremely effective tool that can change this decision
• You decide: keep the player or save on them and lose. Highly recommend trying on cohorts from 1 to 4 deposits. Because most include loss bonuses too late