True or fake: the story of $100k on an SEO project

Rubric «True or Fake» by N1Partners. A story about developing your SEO department.

Key Points:

• Made a site for a specific brand and for a specific GEO
• While preparing the site and picking up the key, the rekl closed this GEO
• Started to cross from this site, cross did not go successfully
• As a result of tests and hypotheses, $100k was merged
• This site didn't produce any results.
• $100k per 1 site
• It's been a couple of years
• The project was led by colleague Elena
• Elena also works in an affiliate programme
• Elena spent part of her time on the project, part on the affiliate programme
• The site is not for sale
• For seoshka 2 years is a lot, but in terms of money it's not much
• There's no hope of a refund

True, or fake?

Two of the co-hosts said it was fake. One thought it was true. If someone asked me, I'd say fake.

And (drum roll)...this: TRUTH

Ugh, 100k$ to 1 (ONE) mirror site per brand. I almost ran my hand across my face.