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+256% for a year of interest in prediction markets.
Source: Blask x Wager 3.0 report on the North American iGaming market.
01. As of January 2026, nearly 80% of the market was controlled by two brands -. Polymarket (59.6%) and Kalshi (19.6%).
The balance of power in the top 10:
02. In 2025, 10 more brands are born, so the competition in the niche is increasing. Judging by its hype, it's still going to grow and grow!
03. Interest in Polymarket and its competitors peaked in November 2024 - when there was a US presidential election.
04. And then there's the blatant drop! Minus 92% Blask Index* for the month.
05. However, don't be discouraged: from January to December 2025 Blask Index is up 256%.
The *Blask Index reflects the aggregate level of interest in prediction markets.
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