Traffic growth and X2 on requests in two days. Minicase from the retail sector.
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Traffic growth and X2 on requests in two days. Minicase from the retail sector.
The client and the problem:
A salon selling wedding dresses. Competition in Yandex for key queries is furious. All competitors without exception work with behavioral factors.
What has been done and what results have been achieved:
Started the PF scrambling on the site. In 24 hours:
✔️ средняя позиция подросла до 2,78 с 6,73 (месячный «!WS» по Санкт-Петербургу 9к для 1424 запросов)
✔️ top 3 hits - 66% requests instead of 23%
✔️ traffic increased by 50%
This resulted in a twofold increase in website submissions and sales.
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