Systemic Shift: Google Search Traffic Down by 60%
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−60% Google Search Traffic
I just looked at the Axios report analyzing search results over two years. Traffic on websites has collapsed for everyone.
This is no longer just another December, February, March… update that goes on indefinitely. This is a systemic shift.
Better not to look at these numbers:
Small sites (1-10k visits): −60%
Medium (10-100k): −47%
Giants (100k+): −20%
Well, Google loves news, maybe Discover will provide a safety net? No, here too −15%.
So, is there hope for GEO? After all, the number of users in ChatGPT has increased by 200%. However, that is still only 1% of all traffic to websites.
Meanwhile, Google says: «The overall volume of organic clicks from search remains stable year over year.» Yes, yes, we believe.
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