Situation with 1 mono brand, in tier2 Europe

Situation with 1 mono brand, in tier2 Europe

For some reason, Google did not allow me to rank for the main brand and gave partial abbreviations of it as people enter them. Accordingly, clicks and volume were less than the entire market.

What I did

1. Placed links (part 01.02, part 15.02 placed)
   — signals 20 crowd 20 submits
   — 5 homepages
   — 10 internal
   100% my geo

Anchor links — focus on the main brand (queries not directly main, but various with bonuses and codes were pulled up)

3. With the site (made a couple of internal pages, but traffic only goes to the homepage)

__________________________

01.2026 — 1 FD
02.2026 — 6 FD

Why it increased:
— Traffic dropped by 5%
— Clicks on the offer increased by 24% (210 — 261)
— ECPC 0.39$ — 1.91$

*** all FD are fresh, no trailing tail.
+++ What else could change the number, change of offer, but the offer changed in mid-January. So I take this as a secondary factor.

Conclusion:

With the help of anchors and links, added money keys in traffic, more FD came.
In the comments to the post, I will write plans on how to proceed further (there is a large growth reserve).