Boring Businesses and Hype: How to Find Balance
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Money comes from boring and systematic businesses! I have heard this thesis more than once and I completely agree with it.
About hype and trends — that’s a different story.
It’s quite difficult to catch the wave, especially when everyone is already talking about a new topic. You need to be either slightly ahead of the wave to get picked up or be at the crest when it just starts to roll out (engaging in something that for various reasons becomes a hype).
Personally, I prefer the first option; I like to do things that will work steadily for years and will be capitalized, rather than jumping from one murky trend to another. (Maybe also because I’m no longer 20 years old )
But… New technologies and processes can and should be implemented in boring businesses, and then it will be a blast!
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