TOP-5 news on SEO, ASO, and PPC that you can't miss
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Google Play превращается в Steam
В стор добавляют AI-FAQ, новые промо-форматы и интеграцию с Play Games на ПК.
⚫️ В GSC появился фильтр брендовых запросов
Спокойно отсекаем бренд от органики и ускоряем работу с аналитикой.
Apple тестирует аналог A/B-теста CPP в ASA
В параллельном тесте можно запускать группы объявлений с одинаковыми ключами и ставками, меняя только CPP.
⚫️ Meta запустила ИИ-защиту от фишинга и дипфейков
Алгоритм будет ловить скам и дипфейки с селебами. Может ударить по креативам, лендингам и контенту.
В России раздают смартфоны за просмотр рекламы
Предзаказ уже открыт. Вот откуда польется весь мусорный трафик.
From 2023, it will no longer be possible to register as an individual in the Russian Network of Self-Employed Persons. Access is now open only to the self-employed, sole proprietorships and legal entities. Find out about the new conditions and consequences.
The article discusses how advertisers use panic moods in society to attract customers, citing a webinar from VK on promotion after the Telegram ban.
The article discusses changes in Yandex and Meta, including the integration of Alice in the browser and new taxes for advertisers depending on geolocation. The consequences for users and advertisers are considered.
WB launched click-out advertising for individual entrepreneurs who do not trade on the marketplace. Now they can drive traffic to their sites through an auction for CPM.
This digest rounds up important SEO, ASO and PPC updates, including new ChatGPT-5.4 features, updates to Yoast SEO and AI product search testing from Meta.
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