Алгоритм Google заранее рассчитывает ожидания UX для вашей категории страниц

Google's algorithm has pre-calculated UX expectations for your page category

In Google's quality signals, there are patterns that go beyond simple on-page factors; one of the most critical is what I call «session based on category based search session duration«, which is revealed by Koray Tugberk Gubur.

This is the hypothesis that Google's algorithms have pre-calculated expectations regarding user behavior — such as session duration and click patterns — based on a specific functional category of the page.

The type of your page dictates the expected user interactions, and aligning your UX with these hidden expectations directly influences how Google's click model evaluates your site.

That's why many affiliate sites are now trying to mimic local businesses on their homepage.

For example, a site dedicated entirely to reviews of «best lenses» or «best cameras» will create a homepage that looks like a local photo studio, complete with a booking feature.

This gives the site a tangible «function» and helps it avoid devaluation by systems like HCU.

The same principle applies in other niches.

For affiliate pages about credit cards, the moment you add a functional application form, you may see a rise in rankings.

If you remove it, you are just another affiliate.

From Google's perspective, it is hard to tell who the real provider is and who is an affiliate merely mimicking it, but adding a functional element changes the page classification and signals higher user satisfaction.

Ultimately, you need to modify your page to enhance its responsiveness to the implied user task.

Over time, as Google gathers more data, its algorithms will recognize that the click behavior and user satisfaction on your page are different — and better — than those of competitors who cannot align their page function with its category.