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Do YouTube Mentions Affect AI Responses?
In Ahrefs’ study (75,000 brands), an interesting finding was made: mentions on YouTube are more strongly correlated with appearing in AI responses than regular mentions on the internet.
If a brand regularly appears in videos (titles, descriptions, transcripts), it is more frequently picked up by neural networks.
What else did the study show:
The conclusion is that, according to the study, brands need to increase their presence across various channels, especially in video, to appear in AI results.
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