Managed SEO in E-commerce: From Guesswork to Results

SEO in e-commerce has long ceased to be a story about ‘collecting semantics and distributing them across pages.’

The problem is that many continue to live with the feeling that users search exactly as they described in their tables. Then you look at visibility in search results in Yandex.Market — you can see which queries the store’s pages actually appear for. And the picture turns out to be quite different.

For the product you were betting on — you are not in the results. People are searching, there is demand, but you simply do not exist there. Nearby is a query where impressions are happening, but clicks are zero. Pages that logically should be at the top are hanging somewhere in the back. And the places of display are a separate surprise — I didn’t expect that product cards in search generate so many clicks. I thought the main traffic came from regular results, but it turned out to be the opposite.

In fact, after such an analysis in Yandex.Market, you start to work with visibility in Search as a normal part of SEO: which positions to strengthen, where to dig for growth, where to invest resources. Not as usual — just upload and forget.

In general, more managed SEO and less guesswork