Время - деньги: как найти VIP-игрока за 3 дня

Время - деньги: как найти VIP-игрока за 3 дня

5% of players generate up to 80% of iGaming operators’ revenue. For businesses, these players are true diamonds that require attention from the very beginning.
The problem is that most operators find these players after 30–60 days, by which time a competitor has already offered them better conditions.

What is happening now?

Managers open CRM, filter the database by deposits, session frequency, and bets, relying on intuition. As a result, potential VIP players go unnoticed, and you lose additional profit.

MICo, a developer of AI solutions for iGaming, implemented one of its ML products for an operator with 700k+ MAU and demonstrated: future VIPs can be identified as early as the 3rd to 7th day of activity.

What results did this lead to?

• average deposit +58%
• deposit frequency ×2
• retention on the 30th day — 56% higher than those identified without ML

Early attention to promising players = more deposits and conversions.

We analyzed the methodology, numbers, and impact on the operator’s revenue in the case study:

➡️ Read the MICo case study